If you know something about "functional wind", then you will be familiar with the design of "Rollercoaster Buckle". This popular buckle element originated from the design of Matthew M. Williams (MMW), the founder of 1017 ALYX 9SM (ALEX for short) and the new creative director of Givenchy. Interestingly, the name of the ALYX brand is not only based on the name of MMW’s daughter, but even the little buckle that is out of the fire is inspired by this little girl-MMW came up with the idea of taking the buckle shape as a trend element during the roller coaster ride with her daughter, so this cool buckle design became the signature element of the ALYX brand.
For MMW, Buckle is one of the most recognizable classic symbols in his design elements. The design elements of this buckle shape have been applied to various items of ALYX, such as bracelets, necklaces, rings, backpacks, etc., which are highly sought after by trendsetters. The hottest talents and famous brands in the field of fashion have also been planted with grass, vying to cooperate with him. buckle elements have appeared in various cross-border joint-name items. In this way, ALYX has become a "joint name" in today’s fashion circle, and MMW has also become a recognized "cross-border wizard" in the circle.
Among these co-branded items, the most well-known ones are the various co-branded models of Nike x MMW. After the brand manager joined hands with Nike, ALYX brand naturally became Nike’s design partner, based on the Air Force 1 High high-top shoes, and integrated ALYX’s most classic functional buckle design, combining MMW’s unique fashion aesthetics with sports, so that functional aesthetics can be vividly displayed in the design of shoes.
But it is inseparable from the cooperation with Dior to really make buckle elements among the luxury goods circle. As a good friend of Dior designer Kim Jones, MMW was invited to bring some different designs to the brand. In this cooperation, MMW combined buckle with Dior’s classic D letter, and added the street trend style of hasp elements to high fashion, showing the perfect integration of fashion and street. In addition to Dior, Moncler also cooperated with MMW to launch buckle series ornaments with limited design, and the overall style implemented ALYX’s unique high street style.
MMW once said that fashion is not just about making clothes, it is an applied art form, and it is also a way to appreciate and contact the world, representing and recording what we believe. Besides fashion and accessories, he also hopes to make more breakthroughs. As a result, MMW entered the automobile circle with his buckle element, and joined hands with Nader Faghihzadeh, the chief design officer of Aouita Science and Technology, to collide and integrate the cross-border fashion concepts to create Aouita 011, the first cross-border fashion model of Aouita brand.
As another embodiment of personality and taste, cars are becoming more and more synchronized with fashion. Therefore, it is not difficult to see that more and more models adopt more futuristic lines and shapes. As a work born under the concept of "emotional intelligence, unbounded evolution", Aouita 011 is infused with MMW’s understanding of top car design and fashion, and the overall black design is seamless, bold and confident. The unique interior and high-quality materials such as Nuprima high-end matte leather in the car are both ingenious and high-grade. The most eye-catching thing is the "MMW" logo that once appeared on the top brand co-branded items. It is reflected in the seat headrest, brake calipers, welcome pedals and other parts, and the sense of fashion, exclusivity and superiority is perfectly presented.
Of course, as a classic design element, Buckle element is also applied to this phenomenal cross-border fashion item with a brand-new "evolutionary form". On the back of the front seat of Aouita 011, the storage compartment under the front central control and the storage strap in the trunk, there are exclusive buckles with "MMW" logo. They can be used as a functional component for drivers to use inside or outside the car. You can also take the buckle out and put it on the backpack as an accessory, or directly use it as a luggage strap, or even use it to hold your pet … It can be said that it is an interior element with both specific functions and iconic fashion, and an exquisite design that can be emotionally connected with users.
Any good design concept must also be a carrier of ideas, which will make people feel different, cooler and more unique. When these elements are successfully brought together, it will make the viewer feel hot at first sight. Just like the design of Aouita 011, it is full of charm from the future. Between the raising of light and shadow, under the "finishing touch" of MMW, Aouita 011 is a spaceship shuttling in parallel space, with both a real body and a concept of the future.
Buckle on the move, fashion emotional expression is also evolving. In the era of "face value is justice", such a car with a sense of design, functionality and texture is bound to become another popular choice in the minds of urban hipsters. In the future, I believe that more and more people will find their own unique style and express their attitude more confidently in the process of zero-distance contact with Aouita 011. It is worth mentioning that Aouita 011 has sold 500 sets worldwide, which is a truly available fashion ICON. With the first wave of planting grass in Aouita 011, the new products of "0" series in Aouita in the future will surely become the "travel explosion" in the new era.