Combining the traditional taste of the New Year with the trendy entertainment taste, Tencent’s video "Family FAN" has created an exclusive party category, and it will also innovate the content closer to the emotional needs of young people, so that young people can have more cognition and experience of the brand-new "New Year’s Eve" ceremony.
Content IP mashup linkage, surprise to create a special surprise for New Year’s Eve
In the "Family FAN" launched tonight, Tencent video presents a fun and fresh mix and match of the platform’s content boutique IP. From the newly exposed program list, it can be found that "breaking the routine and breaking through the imagination" will become a new attraction tonight.
Li Dan, who is more loved by Tencent’s video Talk Show and Tucao Conference, will be the conductor of the Penguin Symphony Orchestra at the opening of the party, and he will also be a member of the "main eating group" to greet the guests. Li Xueqin, who also caused a heated discussion on the talk show, will also appear on the stage of Family FAN. However, this time, she will change her job of "Tucao" and cooperate with Deyun’s cross-talk actors Meng Hetang and Zhou Jiuliang to popularize the golden song "Spy J". I wonder what kind of surprise sparks will collide with this joint breakthrough. On the stage of the second season of "Actors in Place", Masu, Crystal and Ni Hongjie will perform "Sister Will Always Be Your Sister" in the form of musical. I believe their performance tonight is also worth looking forward to. Also waiting for people is Charlie-Mao’s difficult cooperation stage "Gottit", which combines the strength of singing with the dream. This combination has already gained a very high voice from netizens. In addition, tonight will also see Gag6 interactive scene show, Ma Boqian’s hip-hop performance "Way Too Fast & For Free", and the second-yuan performance show "The Villain’s Career of Miss and Gentleman" and other wonderful programs.
"Chuang" Family & "Tomorrow" Family Get Together on New Year’s Eve and Interactively Play Memories of Feelings.
As the "Chuang"&"Tomorrow" family that stands out from the Tencent video head rookie program, it is inevitable that they will not miss this year-end reunion.
In the exposed program list, tonight, Rocket Girls 101 not only "limited fit", but also collaborated with Yan Yongqiang, a member of Fruit Planet, and Ju Yiming, a member of the siesta phonograph, to perform the ending song "Nothing" of Tencent’s video explosion drama series The Untamed. "Mingzi" Hu Yutong (Qiyun Alliance), Zhao Ke (Qiyun Alliance), Xiao Zhi (Fruit Planet) and Xie Yuanyu (Fruit Planet) will also perform "Listen to Mom" on the same stage with the baby group (Pupu, Harlem and Apple) of "Let Me Go North Nose", in addition to which there will be a performance across the band season of tomorrow’s children & The real twin sister BY2 vs hit the face brother Yang Runze He Yunchen, and a song "Change Yourself" will definitely get full marks. After four years of updating iteration, the fan group precipitated by the "Chuang" system will see the joint performance of the four seasons "Chuang" family for the first time at this party. Rocket Girls 101, R1SE and Hard Candy Girl 303 will perform the theme songs of the program in turn, such as pick me up, Shout My Name, and You Are the Most Important. Amber, a member of the sponsor group of the upcoming Creation Camp 2021, will also give a shocking performance as a representative of the program.
Insight into the needs of young people to achieve value resonance, and the wrong peak will help Tencent’s video brand influence.
Gathering entertainment topics and avoiding the repeated New Year’s Eve party mode, Tencent’s video "Family FAN" makes a different inventory of entertainment hotspots in the past year on the nodes of the Lunar New Year. However, the atmosphere of having fun on New Year’s Eve constructed by Family FAN coincides with the concept of "simple hi and free hi" pursued by young people.
On the other hand, based on the deep excavation of the existing IP potential, Tencent Video has continuously penetrated the brand influence of the young circle, and at the same time, it has made new exploration and mode guidance on the "possibility" of the New Year’s Eve party under a special node with new market thinking: the appearance of Family New Year’s Eve FAN meets the external demand for the change of the content category of the New Year’s Eve party, and relies on the high-quality content to produce and sell more products, so as to smoothly open up the original creative gameplay interaction between IPS. After the breakthrough in the form of "Talk Show Against New Year’s Eve", it may become another peak-shifting surprise for Tencent video users.
At 8 o’clock tonight, please lock in the Tencent video "Family FAN". While reliving the wonderful memories of 2020, we will create a warm emotional scale with Tencent video.