"China Refrigeration Exhibition" was founded in 1987. With the unremitting efforts of the organizers for 28 years, the support of relevant government departments and the active participation of industry colleagues, with the rapid development of China’s refrigeration and air-conditioning industry, it has become one of the largest professional exhibitions in the same industry in the world, and it has two authoritative international certifications: the International Exhibition Industry Association (UFI) and the US Department of Commerce (US FCS). At present, "China Refrigeration Exhibition" has shown a strong brand agglomeration effect, forming a diversified publicity and exhibition platform based on the exhibition, with high-end forums as the carrier and supplemented by online electronic communication means, and closely integrating production, learning, research, use, management and media.
In 2015, China Refrigeration Exhibition registered more than 1,500 exhibitors, setting a new record in history. This exhibition will be attended by industry-related enterprises and institutions from more than 30 countries and regions around the world, bringing together all famous brands in the global refrigeration, HVAC industry, including national pavilions from the United States, Germany, South Korea and India. It is estimated that nearly 60,000 professional visitors and users from more than 100 countries and regions around the world will come to visit and negotiate.
The theme of this exhibition is "win-win cooperation and protecting the blue sky". Around this theme, the organizers will hold rich theme forums, seminars and technical exchanges during the exhibition to comprehensively analyze the national policy orientation, pay attention to social hot issues and the progress and development direction of industrial technological innovation. At the same time, the Organizing Committee will continue to jointly hold roadshows and round tables on ozone climate technology with UNEP and other units, publicize and advocate green sustainable development concepts such as environmental protection, energy saving and low-carbon emission reduction, and fulfill the social responsibility of the industry.
This exhibition will continue to maintain the following three characteristics and advantages:
Feature 1: "Brand recommendation activity", striving for innovation in inheritance.
1. It has become one of the special activities of the exhibition to continue to improve the technical content of the exhibition and carry out the recommendation activity of "Innovative Products of China Refrigeration Exhibition" as a display window for the innovative products of exhibitors.
Second, organize effective audience visits, high-end audience groups to participate in the conference, and carry out in-depth exchanges and interactions. The organizers actively strengthened the organization of high-end audiences, organized overseas buyers’ delegations, national chief engineers’ delegations of architectural design institutes in refrigeration, air conditioning and HVAC, chief engineers’ delegations of professional design institutes of refrigeration and refrigeration, and VIP delegations of real estate users, and held application technology seminars with relevant enterprises respectively to exchange and interact with exhibitors. In addition, this year, the host will open the "micro-invitation" pre-registration method in advance, and professional visitors only need to scan the code with their mobile phones to complete the registration, and the on-site visit will be faster and easier.
Third, hold thematic forums, special seminars and many technical exchanges. Focusing on the theme of the exhibition, we will interpret and discuss the hot issues related to the industry, focus on the direction of industrial development, and exchange the latest development trends of technological innovation.
Four, all-round publicity, establish the brand image of "China Refrigeration Exhibition". Invite exhibitors to participate in special reports to show their style; The news center set up at the exhibition site, together with more than 60 professional media at home and abroad, followed up the report all the time and broadcast the grand occasion of the exhibition live online; Organize interviews at different levels and make exhibition feature films. Before and after the exhibition, six issues of Refrigeration Exhibition News were published, with a total circulation of more than 100,000 copies, which directly targeted exhibitors, users, spectators and professionals, reported the latest development of the exhibition, publicized the products and corporate culture of exhibitors, and provided value-added services for exhibitors.
Feature 2: Continue to adhere to open cooperation and gather superior resources in the industry.
"China Refrigeration Exhibition" always adheres to the concept of "open cooperation" and attracts the active participation and cooperation of domestic and foreign industry organizations, exhibitors, media and other advantageous resources with an international and diversified comprehensive exchange platform.
1. World-renowned brands gather in this refrigeration exhibition, making it the first stage for brand promotion and display. National pavilions from the United States, Germany, South Korea and India appear at the exhibition every year.
2. Representatives from more than 30 professional organizations in the global refrigeration and air conditioning industry came to the exhibition for exchanges and cooperation, and the exhibition also became an annual gathering place for new and old friends.
3. The largest ozone climate technology roadshow and round table of the United Nations Environment Programme (UNEP) has become a frequent visitor to the "China Refrigeration Exhibition".
This exhibition will continue to cooperate with the United Nations Environment Programme (UNEP) and other units to hold roadshows and round tables on ozone climate technology, and set up an exhibition area of more than 1,000 square meters to show the new technological progress and achievements in refrigerant substitution in the global refrigeration and air conditioning industry.
4. The American Society of Heating, Refrigeration and Air-conditioning Engineers (ASHRAE) continued to jointly organize seminars with the organizers to exchange views with domestic experts on air quality and other topics.
Five, a number of "competition" awards or launching ceremony in the industry, the annual meeting of many well-known domestic institutions "relocation" exhibition.
6. Many foreign institutions such as AHRI product certification and AMCA certification held business exchanges and user meetings during the exhibition.
Feature 3: Actively innovate and use new media to expand the influence of the exhibition.
"China Refrigeration Exhibition" adheres to the pursuit of professional operation and standardized service, and at the same time, it uses outdoor advertisements, refrigeration exhibition news, exhibition news center, and more than 60 professional media at home and abroad to follow up and report in all directions. In addition, by taking advantage of the network, the online "365-day China Refrigeration Exhibition" was launched to realize the "seamless connection" between the audience, exhibitors and the exhibition. On this basis, the WeChat public platform of China Refrigeration Exhibition, Sina Weibo, electronic newsletter and other systems were established, and real-time information such as the preparation of the exhibition, the contents of exhibition activities, and the trends of exhibitors’ innovative products were regularly released through the E-mail, WeChat, Weibo, website and electronic newsletter system of the exhibition.
Throughout this exhibition, there are three "highlights" worth looking forward to:
First, the theme closely follows the pace of the country, highlighting the characteristics of the industry and highlighting the responsibility.
The theme of this exhibition — — "Win-win cooperation and protecting the blue sky" is in line with China’s new normal national conditions and the central spirit and work direction after the Fourth Plenary Session of the 18th CPC Central Committee. On the basis of efforts to improve the quality and services of the exhibition, this exhibition will continue to simplify the opening ceremony procedures in line with the concept of saving exhibitions, encourage exhibitors to choose green, environmentally friendly and recyclable exhibition materials, and strongly recommend the audience to obtain information by scanning the code on their mobile phones, so as to achieve the purpose of publicity and exhibition, save resources and reduce expenses, and demonstrate the social responsibility of the organizers.
Second, enhance the level of innovation and promote industrial transformation and upgrading
The selection rules of "Innovative Products of China Refrigeration Exhibition" will be stricter to encourage enterprises to increase investment in innovation and realize transformation and upgrading as soon as possible.
Third, the cooperation and exchanges between Chinese and foreign industries/professional organizations are broader and deeper.
In addition to the "frequent visitors" of international organizations that participated in the past, EUROVENT will also organize senior executives of its 15 national industry organizations to participate in this exhibition (they are AEFYT, AFEC, AGORIA, Belgium Industrial Technology Federation, APIC, Russia Environmental Industrial Products Manufacturers Association, Assoclima, Italian Association of Air Conditioning System Manufacturers, Assofoodtec, Italian Association of Food Production, Processing and Storage Equipment Manufacturers, Dansk Ventilation, Finnish Association of Technology and Industry FAMBSI, Turkish Association of Air Conditioning and Refrigeration Manufacturers ISKID, Dutch Association of Refrigeration Industry NKI, Swedish ventilation industry association Svensk Ventilation, Slovenian HVAC association TIGR, French ventilation, heat, thermodynamic and refrigeration material manufacturing association Uniclima, German machinery and equipment manufacturing association VDMA, Norwegian energy, refrigeration and ventilation association VKE, Dutch aviation technology and equipment suppliers association VLA. ) and during the exhibition, the "Air Quality and Energy Efficiency Forum" will be held jointly with the organizers. In addition, Andrea Voigt, Secretary General of EPEE, the European Organization for Energy and Environment Cooperation, will attend the theme forum of this exhibition at the invitation of the organizer.He will give a report on the development of European energy-saving and environmental protection policies and its impact on refrigeration and air-conditioning industry, and will also jointly organize technical exchanges with the organizers on "EU F- gas control and ecological design". This exchange will push the academic activities of the exhibition to a new climax and deepen the exchanges and cooperation between Chinese and foreign industry organizations.
"China Refrigeration Exhibition", from small to large, from large to strong, embodies the painstaking efforts of countless people in the refrigeration and air conditioning industry and carries the common vision of colleagues in the whole industry. The organizer will continue to promote the core value of refrigeration and air conditioning industry, build an international, diversified and professional comprehensive exchange and exhibition platform for the industry, fully serve exhibitors and industries, and contribute our strength to the refrigeration, air conditioning, HVAC industry in China from large to strong.