In the past few years, the rise of virtual reality in public discussion can not be ignored. During this period, the mainstream discussions in the United States focused on several major VR manufacturers such as Oculus, Valve/HTC, Sony, Samsung and Google. At the same time, however, the VR market in China outside the ocean can never be ignored. On the other side of the Pacific Ocean, Huaqiang North Market in Shenzhen, China is the demand and supply place of vr-platform and software.
First, foreign media survey China VR market VR boxes distribute 10,000 units every day.
If you believe in the bright future of VR, you must also believe in people’s ability to access mobile VR. Because smart phone is the only device whose scale, computing power and price are conducive to the promotion of mobile VR. The Shenzhen model is also because of this. Unlike Rift and Vive, they are very expensive. In China electronic market, thanks to the low cost and threshold, mobile VR can be described as a hundred flowers blossom.
The survey divides the VR helmet market in China into three categories-mobile VR, VR on PC platform and VR all-in-one machine.
Mobile VR
The so-called mobile VR is a cheap VR mobile phone box-a pair of plastic lenticular lenses is installed in the box, and with the mobile phone, the smart phone can be turned into a VR viewer. Of course, they still look higher than Cardboard. The cheapest product of this kind in the domestic market is only 10 dollars (65 yuan RMB, and the price will soon dive). Think about it, with low cost and ubiquitous smart phones, it is easy to catch fire.
According to the report, the retail sales of VR mobile phone boxes can reach 1,000 units per day, while the number of distribution channels can reach 10,000 units per day. Most buyers are locals or buyers from South Korea and Japan.
When asked what kind of scenes are the most popular, the answer is VR cinema, that is, watching 2D movies in 3D space, such as mobile phone boxes with their own apps, Storm Mirror and VRCase.
VR of PC platform
The building adjacent to the mobile parts is SEG Building, and there are dazzling electronic equipment retailers on 10 floors of the 72-story building. Here, we found some competing products of Oculus Rift and HTC Vive, such as AntVR (Ant Vision), which provides DK2 as a general sample and costs about $280.
However, due to the high threshold of use, the VR of PC platform can be called "high-end" VR, so consumers’ enthusiasm for such helmets is obviously not as high as that of mobile phone boxes, so that investigative reporters think they are more like a novel display, although they are already cheap compared with Oculus Rift and HTC Vive.
virtual reality all in one headset
After traveling around Huaqiang North, you will find that the secondary reason for the rapid expansion of VR is the halo effect of non-VR helmets. Why do you say that? These devices are called VR all-in-one. They are essentially stereo media players, that is to say, a helmet is used to realize a cinematic viewing experience. In fact, some products don’t even have built-in gyroscopes or acceleration sensors-devices that can’t track head movements are not real VR products. Their characteristics are that they are all equipped with large screens, and they can play content based on Android platform. In addition, such devices also provide USB ports, allowing users to connect USB flash drives and watch their downloaded content. Its price ranges from 120 dollars to 600 dollars.
There are many factors contributing to the prevalence of these products. For example, with the high price of high-end equipment such as Sony HMZ and Vuzix iWear (799 US dollars and 500 US dollars respectively), more and more low-cost substitutes are born. But at the same time, more immersive VR all-in-one machines equipped with sensors are being released one after another, such as Storm Devil and LeTV VR helmet.
The investigative reporter also bought a set of head-mounted display equipment called Bijela iTheater, which can basically be an all-round tablet computer. This device operates like a computer, with many desktop applications (e-mail, web browser, and even Kindle reader). However, it is small in size and suitable for backpacking, and the price is about $190, which is 40% lighter than GearVR plus mobile phone. Obviously, these devices whose prices and functions are just between PC VR and mobile VR are likely to become popular among young consumers.
Second, spoiler or innovation? Bosch thermal technology enters the field of air purifier
On May 6th, Bosch Thermal Technology held a new product launch conference of "Sen Breathe: Let Me Help You Love Them" at Bosch Beijing Experience Center. Mr. Zheng Dazhi, Vice President of Sales and Marketing in Asia-Pacific Region of Dr. Thermal Technology, Mr. Uwe Glock, Chairman of Bosch Thermal Technology Board, and Dr. Chen Yudong, President of Dr. (China) Investment Co., Ltd. jointly unveiled Bosch AP350 series purifiers. According to relevant industry insiders, Bosch launched a new air purifier, which means that the air purifier industry has ushered in a strong cross-border entrant.
As an internationally renowned home appliance brand, Bosch Thermal Technology has a certain technical foundation to enter the air purifier market. From the previous car air purifier to the present household air purifier, Bosch entered the hardware market of air purifier "naturally".
Bosch released AP350 series air purifier
Bosch AP350 series air purifier is Bosch’s first household air purifier. The AP350 series air purifier adopts a composite filter screen consisting of HEPA with primary effect on the outer layer and high efficiency on the inner layer and natural coconut shell activated carbon composite filter paper, in which the HEPA grade is H13, and the filtering efficiency of PM0.3 reaches 99.97%, and the filtering efficiency of PM2.5 with larger particle size is higher. Its activated carbon layer is compounded in HEPA filter screen, which can absorb indoor smoke, formaldehyde, toluene and other harmful gases. For users, the product can meet the needs of in addition to formaldehyde and removal of PM2.5 particles.
Judging from the current market situation, after the implementation of the new national standard, regular large-scale empty net enterprises are not greatly affected. The latest air purifiers launched by some brands are stricter than the new national standard in some aspects. According to the editor of Wanwei Power Grid, the clean air products launched by Bosch Thermal Technology are produced according to the new national standard, and the products and functions can meet the individual needs of users.
Relevant industry analysts said; Only full competition from the market can really promote the development of the air purifier industry. At present, the air purifier industry is in a period of rapid development, and enterprises from all walks of life have entered the air purifier market across borders. According to relevant data, there are more than a thousand brands of air purifiers in China, and it seems that everyone wants to come in and share a piece of it. However, with the release of the new national standard for air purifiers, some enterprises with insufficient strength will be washed away. Without technical support, it will be difficult for enterprises to enter the field of air purifiers. However, for a company with R&D strength and technology accumulation like Bosch Thermal Technology, entering the air purifier industry at this time may be able to plan a new world.