Everything happens for a reason, and there are also reasons for popularity. Smart fans can automatically sense temperature, adjust air volume, and are equipped with WiFi function. Users can operate the fan on the mobile phone through the APP, and also remotely control the switch and wind speed. On this basis, some smart fans also have more unexpected characteristics.
Midea’s feather-clearing smart fan FTS30-16BR released last year has attracted the attention of many consumers, which is due to its powerful functions. Intelligent sleep is one of the important intelligent functions. Through wearable devices such as bracelets, Midea’s smart fan can obtain the user’s sleep state, and then it will adjust itself to blow out the wind that makes the user sleep comfortably, so that the user can enjoy sleep safely in a cool and healthy environment.
In addition, the intelligent linkage with air conditioners and other equipment can provide users with a more intimate and comfortable experience. When the room temperature is high, the intelligent fan can work with the air conditioner to spread the cool air all over the room quickly and evenly. When the indoor temperature drops to the corresponding temperature, they can send instructions to each other to arrange for each other to turn on or turn off. In this way, it not only saves electricity, but also saves the trouble of frequently adjusting the temperature gear.
It is worth mentioning that this smart fan is equipped with a variable frequency motor and bionic blades, so that the volume of the fan can reach a level that ordinary people can hardly hear. Unique intelligent memory, which can realize that every boot is the last used state of the user, making it more intimate and convenient to use. It can be said that this is a truly humanized smart fan, and it is not surprising that it is popular.
Smart fans send not only wind, but also pleasant greetings. Emmett’s recently launched smart fan Afan SA35195R is also deeply loved by consumers. As the first fan supporting HomeKit in China, Afan allows users with this fan to get rid of the operating experience of traditional fans while enjoying the coolness, and only need to give orders through Siri.
Different from traditional fans, Afan with preset "scene" function can cooperate with other devices supporting HomeKit to form an integrated and convenient home living environment. For example, a "good night" scene is preset. After the user gives an instruction through the mobile phone, Afan will automatically turn on the sleep file, all the smart light bulbs in the home will go out, and the smart doors and windows will be locked.
Of course, the practical function of Afan has not fallen. Afan adopts Emmett patented fan blades-seven wings damping fan blades with built-in silencing and damping devices. While improving the rotation stability of the fan blades, reducing the vibration and noise, the silencing and damping device can further soften the airflow and simulate the natural static and soft wind to a greater extent. Afan brings users a comfortable living environment.
Although the smart fan is a new product based on the impact of smart home, the purpose is to give users a more comfortable blowing experience, but it brings not only the wind, but also a pleasant greeting.
Undeniably, when the Internet is connected with hardware products, home appliances have new imagination space in function expansion. However, some irregular phenomena still exist in the market, such as shoddy goods, confusing the fake with the real, and so on. Therefore, the market environment needs to be further improved. In addition, the relative shrinkage of the fan market is also a reality that has to be faced.
According to the data, the scale of electric fan industry has been shrinking year after year in recent years. In 2015, the domestic retail sales of electric fans decreased by 5.5% year-on-year, and the retail sales decreased by 7.9% year-on-year. In 2016, the air-conditioning retail market in China achieved sales of 47.79 million units, up 9.1% year-on-year, and the retail sales reached 160.6 billion yuan, up 9.7% year-on-year. Since the rise of air conditioning, electric fans have been marginalized and even considered as "sunset industry".
Air conditioning can obviously adjust the indoor air temperature, and can be adjusted to different temperatures as needed. However, the cooling effect of the fan is not obvious because it drives the air flow to cool down, especially when the temperature is high and seasonal, so it can only be used in summer. Compared with fans, air conditioning has obvious advantages. Therefore, it is not surprising that the fan is impacted by the air conditioner.
With the advent of smart fans, the market shrinkage has eased. However, it is difficult to bring a large incremental market space in a short period of time. The shrinking market scale will inevitably lead to more intense competition in the electric fan industry, which is directly reflected in the product price. The online prices of the main push models of electric fans mostly show a year-on-year decline. From this point of view, it is wise for brands to produce cost-effective products.
Although intelligence can’t change the market structure of electric fans as a whole, it will inevitably occupy the market share of low-end electric fans gradually. In the long run, it is the trend of product development to make high-end intelligent electric fans.
Fortunately, according to the news released by China Power Grid, in 2016, the household appliances with the largest export volume were electric fans. It can be seen that although the electric fan has declined to some extent, there is still a certain living space. In particular, the intelligence of electric fans will attract groups with special needs, such as the elderly, to buy them, which makes us see hope.
It is obvious that innovative and intimate products will be more popular and intelligent is the future development trend of fans. However, when public brands are pursuing intelligence, how can brands stand out?
If we say that in the traditional economic era, fan giants dominated by the strength of large-scale manufacturing and low-cost distribution, then in the era of Internet economy, the leader needs to have the ability of scientific and technological innovation to meet differentiated needs and the service ability to provide humanized care experience.
In April this year, Dyson HP03 air purification fan, which combines cooling, heating, purification and intelligence, came into people’s sight. This smart fan, which is called black technology by everyone, has attracted wide attention since its launch. It can not only purify harmful gases and 99.95% particles as small as PM0.1, but also make the purified air circulate quickly and effectively throughout the room. In addition, when the weather is cold, it can quickly and evenly warm the whole room; When the weather is very hot, it can bring comfortable and strong cool wind. The most important thing is that it can automatically monitor the indoor air quality, adjust the purification speed according to the purification target, and keep the room temperature at the target temperature set by users.
According to slow buying data, as of June 26, 2017, Dyson HP03 received a 100% favorable rate. As the shopper wrote, the fan has a novel design, low noise in the night mode, and does not affect the rest, which is very intimate. Only by creating humanized innovative products from the user’s point of view can we truly enter the hearts of consumers and be more popular.
Conclusion In any industry, the intensity of market competition will be self-evident. If the smart fan brand wants to win the first place in the competition, it needs to really start from the consumer’s needs (heart) and really uphold the people-oriented attitude, so as to gradually subvert the past and achieve the true self. What’s more, it is the luck of consumers and the long-term development of the brand to produce reliable products!