Nowadays, there are a lot of good and evil people on the Internet, and the quality of products is uneven. In view of the chaos in this industry, as early as 2016, Haier water heaters took the lead in launching the seven-free service online, and implemented seven free services including material fees for users who purchased water-washed series water heaters, which was the first brand in the industry to upgrade services for installation problems. Not long ago, official website, a Haier water heater, proposed to upgrade the user experience, which can be said to be an effort to benefit consumers.
Haier Water Heater: http://b2b.haier.com/heater/
Service upgrade is only a part of Haier water heater’s "realization" of users’ needs. Under the new situation of the internet era, Haier water heater has interacted with users’ precise needs based on the community, achieved a breakthrough on the e-commerce platform with differentiated products, and broke the homogenization dilemma of the online market of water heaters. For example, the first gas water heater with intelligent control function is introduced according to the intelligent demand of users, which can actively monitor the carbon monoxide content and give an alarm immediately if it exceeds the standard. The series of healthy washing water heaters launched in the aspect of healthy bathing, the first self-detection function of the inner container, can not only inhibit bacteria, but also automatically detect the environment of the inner container and remind users to clean the inner container and magnesium rod. This differentiated function has also been recognized by users.
Driven by interconnected economy and experience economy, Haier water heater has changed its traditional manufacturing thinking. Based on the actual R&D direction of user demand, the differentiated demand of users is continuously transformed into mass customized orders, and the online market forms a differentiated occupation, turning the price war into a value war. At the same time, taking advantage of its own word-of-mouth advantages, the differentiated services are laid out in the last mile, which guarantees the user experience from the whole process and is a model for online transformation of the industry.
The development of Haier water heater has also gone through several decades, from the initial technical innovation to the improvement of after-sales service and quality, which is also the difference between Haier and other brands. If you want to know how to upgrade the user experience of Haier water heater, you may wish to visit Haier Enterprise and feel it for yourself!
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