Ludwigsburg, Germany, August 12, 2020-Manhumer, the world’s leading expert in filtration solutions, has been committed to meeting customers’ needs with high-quality products. Its aftermarket brand, Manpai Filter, is specially manufactured according to the quality of the main engine and constantly innovated, providing customers all over the world with filter solutions and product combinations that are in line with its development. Over the years, Manhumer has been deeply involved in the China market, which is one of the key markets in the world, and its high-quality mainframe is trusted by China enterprises. In addition to traditional sales channels, during the "6 18" online shopping festival, sales in JD.COM and Tmall two major e-commerce positions increased by more than 20% year-on-year.

　　Manhumer actively explored diversified sales channels and methods and achieved good results in the e-commerce market. During the "6 18" online shopping festival, several live promotion activities were arranged, and more consumers were attracted by connecting wheat with other brands with high correlation. Through cross-border connecting wheat with Shell flagship store and Bright Dairy flagship store, more consumers were informed about the product characteristics of Man brand filters from different dimensions, and finally achieved outstanding sales performance. Man brand filters’ self-operated store in JD.COM ranked first in filter category sales on the JD.COM platform:

　　During the "6.18" online shopping festival, the overall sales increased by more than 20% year-on-year.

　　The increase of air conditioning filter and air filter accounted for 89% of the overall increase.

　　The sales growth rate of three-filter package is as high as 127%, and the sales growth rate of fuel filter is 50%.

　　In addition, the flagship store of Man brand filter Tmall ranked second in the filter category sales of Tmall platform, and the overall store sales increased by 20% year-on-year.

　　Editor: commercial vehicle industry