This year’s exhibition, together with the 2020 Munich Electronic Production Equipment Exhibition (productronia China), attracted nearly 1,373 exhibitors. The exhibition area reached 90,000 square meters, and 81,126 professional visitors were received in three days. The superposition of the four events shows the whole electronic industry chain in an all-round way, which is an ideal platform for the industry to release new products and solutions.
Nearly 1373 exhibitors and 81126 professional visitors gathered together.
4 science parks +5 simultaneous technological innovation forums
Set up a resource integration industrial park for the first time to break the boundary between exhibitors and visitors.
Electronic technology is in the period of vigorous development and steady rise. R&D and innovation are the important tasks for enterprises to pursue rising development, and cross-border cooperation and technology integration are the inevitable trend of the development of the whole industry at present. In 2020, with the theme of "integrating innovation, leading the future with wisdom", the Shanghai Electronics Show in Munich released eight industry keywords: smart factory, smart travel, smart life, 5G+, IoT+, +AI, China Power and start-ups. The exhibition provides an all-round display of cutting-edge technologies and application solutions for practitioners in the electronics industry, creating a one-stop and comprehensive display platform; It has inspired the innovation of the industry and accelerated the development and upgrading of the entire electronic industry chain. Mr. Falk Senger, Managing Director of Munich Expo Group, concluded: "We are very happy to provide a new exhibition period for exhibitors and partners. China is and will remain an important advanced technology development base in the world. Munich Expo Group also hopes to continue to provide services for global enterprises to enter the China market. We are very happy to see the success of electronica China in Munich. "
Mr. Zhao Yazheng of Nanjing Phoenix Electric Co., Ltd. said: "We attend the Shanghai Electronics Show in Munich every year. If we use one word to describe the exhibition, I think it is" innovation ". Every year, the audience of the exhibition is increasing and the scale is expanding. The most important thing is to seize the hot spots of the industry and society every year. "
The integration and empowerment of resources in the electronic information industry will bridge the needs of exhibitors and audiences.
In 2020, the electronic information industry, as the basic pillar industry of the national economy, is the foundation and blood of the development of many downstream industries, and has become a key link in stabilizing the economy, ensuring employment and seeking development. As early as May, the China Electronics Industry Revitalization Plan launched by the Shanghai Electronics Show in Munich not only attracted electronic enterprises to conduct trade exchanges and product exhibitions, but also won the support of more participants in the industrial chain who needed industry resources in order to comply with the new economy such as expanding domestic demand and supporting pillar industries, and to help grasp new opportunities and meet demand in the electronic information industry.
In order to further promote the revitalization plan of China electronics industry launched by Muzhan in May and cater to the needs of exhibitors and visitors, a "resource integration industrial park" was set up for the first time at this year’s exhibition site, aiming at serving the needs of users in the electronic information industry more accurately and effectively; By breaking the boundary between exhibitors and visitors, more exhibition participants can get all kinds of needed resources. Mr. Lu Wang Bin, Chief Operating Officer of Messe Munich (Shanghai) Co., Ltd. said: "electronica China in Munich is no longer a simple exhibition platform, but a platform for resource integration and empowerment of the electronic industry. We are very happy to provide more platform resources for all participants in the electronic industry chain, showing the development trends and landing applications in various fields; By breaking the boundaries between exhibitors and audiences, we have made our modest contribution to more participants receiving all kinds of needed resources and to the revitalization of China’s electronics industry. "
Mr. Cao Peihao, head of the marketing department of Guang Lai Electric Co., Ltd. in China, said: "From the scene this year, both the exhibition as a whole and the Guang Lai booth have a large audience. We also have many important customers coming to the scene. They are all high-quality enterprises representing various industries in China, and many ministers of purchasing departments and R&D departments have come. Despite the impact of the epidemic, foreign customers could not come to the site, but the enthusiasm of domestic enterprises and engineers for the exhibition continued. This year is also the ninth consecutive year that Guang Lai participated in the Shanghai Electronics Show in Munich, and next year will be the 10th year. For our exhibitors and customers, Munich Shanghai Electronics Show is a very good platform for offline face-to-face communication. Guang Lai will consider continuing to participate in the exhibition next year. "
The focus of future electronic industry development: the transformation and upgrading of Internet of Things technology
As all walks of life are adopting the Internet of Things technology to transform or upgrade, the scale of the Internet of Things is expanding rapidly. In the future, the development focus of the electronics industry will inevitably be the upstream and downstream suppliers or manufacturers related to the Internet of Things. In line with this development trend, Muzhan also sounded the clarion call to enter the Internet of Things market. In cooperation with the Shanghai Internet of Things Industry Association, Muzhan grandly launched the "Internet of Things Intelligent Hardware Science Park" and invited heavyweight exhibitors in the field of Internet of Things to bring you the landing status and development information in the field of Internet of Things applications. At the same time, the "green screen live broadcast: live broadcast of the Internet of Things" mode was launched for the first time at the Shanghai Electronics Show in Munich. The virtual scene made by the computer and the live image of the characters shot by the camera were digitally synthesized in real time, and the characters and the virtual background changed synchronously. Experience different electronic technology live broadcast with real-time changing virtual scenes. Mr. Leehom Menwaki, Marketing Director of Murata Manufacturing Co., Ltd. said: "This year is my first time to attend the Shanghai Electronics Show in Munich. In the special period when security measures such as restrictions are implemented all over the world, it is a great surprise to hold such a grand event, and the live exhibition and webcast are seamlessly connected, so that people in the industry have opportunities for in-depth exchanges! "
Smart travel: a stage to show cutting-edge technology and change the future travel field
Driven by a new round of technological revolution, the global travel field is undergoing an unprecedented profound change. The development trend of electrification, intelligence, networking and sharing of automobiles is obvious, focusing on strategic emerging industries such as geographic information, artificial intelligence and smart travel, and seeking layout from the aspects of top-level design, hardware foundation, application landing and industrial development, and vigorously promoting the cross-border integration of "vehicle networking+geographic information". In this context, the 2020 Munich Shanghai Electronics Show has created a "Smart Travel Science Park", which brings together a number of well-known automotive electronics manufacturers and displays many cutting-edge technologies such as driverless and intelligent networking, new energy vehicles and body electronics, bringing a wonderful automotive electronics feast to the industry. Mr. Zhu Xiaofeng, manager of semiconductor, sensor and automotive electronic products of Bosch (China) Investment Co., Ltd. said: "I think the popularity of the Shanghai Electronics Show in Munich has not diminished this year. Although there has been a long epidemic this year, the flow of people on the spot has not decreased, which shows that the exhibition is still attractive. The professionalism of the audience at this year’s exhibition has been greatly improved, and we will definitely continue to participate in the Shanghai Electronics Show in Munich next year. "
China’s "core" is rising day by day, and outstanding local electronics companies are unveiled.
For many years, China has been in the dilemma of "lack of core", and it needs to spend more than 100 billion US dollars to import chips every year. In 2019, the total import value of integrated circuits in China was about US$ 305.55 billion, showing a year-on-year decline of 2.1%, which was the largest decline in the import value in the past five years. This data from the General Administration of Customs of China declared that China’s integrated circuit industry has entered a period of rapid development, which opened the prelude to the localization of chips. In 2020, Shanghai Electronics Show in Munich helped domestic electronic enterprises to build a "hardcore China Core Science and Technology Park", gathered outstanding domestic electronic enterprises, exhibited their innovative products and technical solutions, and witnessed the rise of China’s power.
There are many big coffees in the industry, and many featured technology summit forums interpret new trends in the industry.
The simultaneous forum of the 2020 Munich Shanghai Electronics Show also invited experts from the industry, representatives of high-quality enterprises, research institutes and universities to answer questions and share experiences. At the same time, we also have in-depth exchanges with the audience on topics such as automotive electronics, electric vehicles, medical care, connectors and embedded systems. The forums, technical competitions and live demonstration areas held in the same period of the exhibition have always attracted the attention of a large number of exhibitors and audiences with hot topics in the industry, future development trends of the industry, big coffee thinking collision, high-quality speeches and professional organizations, making the exhibition a new trend of industry development.
Affected by the epidemic in 2020, the national economy seems to have been pressed the pause button in the first half of the year. However, the industriousness, courage and perseverance of the people of China will also make our economic recovery rapid and strong. Although some industries are still in the period of market adjustment, it happens to be the key window period for the development of new technologies. Under the background of market restart and accelerated deployment of new infrastructure, the Shanghai Electronics Show in Munich just provides everyone with a new opportunity to recover everyone’s expectations and trust in 2020.
"Now step from the beginning". The grand occasion of Munich Shanghai Electronics Show held in July, 2020 not only brought confidence to the whole electronics industry, but also opened up a broad road for practitioners in the electronics industry after the haze. On the road of helping to promote the rapid development of the electronics industry, we will continue to explore and move on!
The next electronica China in Munich will be held in Shanghai from April 14 to 16, 2021. At the same time, a brand-new sub-brand exhibition will be held: China International Exhibition and Congress for Automotive Electronics (EAC), which will cover automotive electronics, systems and solutions with hot topics such as new energy vehicles, intelligent networking, driverless driving and smart travel.
About electronica, productronica and global electronics show network
Electronica is a world-famous exhibition of electronic components and components. Productronica is a world-famous exhibition of electronic production equipment. The two exhibitions are held alternately in Munich, Germany in single and biennial years. Munich Expo Group’s global electronic exhibition network includes a series of electronic exhibitions around the world, including Electronic, Product Ronnie, electronicIndia, electronicAsia, electronica China, productronica China and electronicAmericas. Based on the experience of local exhibitions in Munich, these exhibitions show the contents that meet the needs of the local market.
Munich Expo Group
As a well-known global exhibition company, Munich Expo Group has more than 50 brand expositions, covering three major fields: capital products, consumer goods and high technology. The Group holds more than 200 exhibitions in Munich Exhibition Center, Munich International Convention Center and Munich Convention and Procurement Center every year, attracting more than 50,000 exhibitors and more than 3 million visitors. Munich Expo Group and its subsidiaries hold various professional expositions in China, India, Brazil, Russia, Turkey, South Africa, Nigeria, Vietnam and Iran. In addition, the Group’s business network covers the whole world, including several subsidiaries in Europe, Asia, Africa and South America, and more than 70 overseas business representative offices in more than 100 countries and regions around the world.
All the international exhibitions held by the Group have obtained FKM qualification certification, that is, the number of exhibitors, the number of visitors and the exhibition area have reached the unified standards of FKM, an independent supervision group of exhibition statistics, and passed its independent audit. At the same time, Munich Expo Group also has an extraordinary performance in the field of sustainable development: the group first obtained the energy-saving certificate awarded by the official technical certification body TVSD.
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