The first domestic pixel trend carnival "Superstar SuperVerse Meta-Universe Trend Carnival", which was produced by Superstar Team in collaboration with Fanbook, planned by BiuBiuLAB and supported by TME with special music content, came to an end a few days ago. The theme of this activity is "LOVE&HAPPYNESS", and the project is combined with subway parkour and dream family’s well-known domestic mobile games for users to break the circle.
More than 30 well-known brands and institutions at home and abroad were specially invited to participate in this event, which attracted millions of users’ admission experience. In order to bring users a better and more complete experience, the special planning activities for Valentine’s Day originally planned from February 14 to 18 continued until February 23, when the online entrance was officially closed. During the event, more than 10 million users were reached, and nearly one million users entered the venue for experience. We look forward to traveling with more partners in the future.
"Superstar SuperVerse Meta-Universe Trend Carnival" is an online Ark Park based on the concept of web3, which combines video games and immersive experience, and is built in the 8-8bits-s pixel style. It is a future lifestyle world full of infinite imagination jointly built by Z-generation genes. Here, players become all kinds of interesting characters in the super-star universe, and swim in the huge paradise to explore and decrypt together.
This huge floating utopia, with an area of about 50,000 square meters in the real world, has set up different areas such as camping, sports, shopping, performances and exhibitions, and players can experience the fun of various activities without leaving home. To this end, the superstar team specially designed a Booth that can highlight the brand characteristics for exhibitors and brands, so that players can have a deeper sense of immersion.
Under Armour Street Basketball Field & PUMA Street Sports Park
Penfield & Herschel Camping Area & DC Skateboard Shop
The music performance was performed by "Superstar SuperVerse Universe Trend Carnival" and SHCR (Shanghai Community Radio) from Shanghai on the evening of 14th, and TME YOUNG MUSIC, a subsidiary of TME, gave a live music performance on 18th. In the future, Superstar will also present more online performance plans together with more organizations/musicians!
The artistic space created by RelaZzz gallery is based on the popular physical space, and the 1:1 restored pixel version of the "big wooden box" is waiting here, — — Hidden in the box are a number of digital collections jointly created by artists and brand IPs, which are condensed with "childhood memories killing" IPs from Eric Kot, Yi Jian Chao Long, Niu Mu Kuang Xian and Old Master Q.
During the activity, players can get points to exchange for blessing bags or get the chance to draw grand prizes by participating in various games built in Super Star Ark. You can also dig all kinds of pre-buried eggs to unlock lucky benefits; In a certain period of time, you can also receive a red envelope without threshold redemption, and a proper red envelope rain gift!
Players can get points to redeem gifts through various built-in games.
Players actively participate in activities.
In this activity, the superstar team joined hands with the charity organization "Stars, Rabbits and Love", hoping that everyone would become "superstar philanthropists", pay close attention to children’s mental health care and contribute their love to people in need in life!
Although the first Superstar SuperVerse Trend Carnival has officially come to an end, the spirit of "LOVE&HAPPYNESS" that we admire will not die. Superstar team will continue to improve all kinds of facilities in Ark Park in the future, bringing more novel interactive experiences to players. Here, we sincerely invite all like-minded partners to board the ship together to create more exciting content!
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On SUPERVERSE, a Superstar
This is an infinitely possible protocosmic space, where millions of young people explore their future lifestyles. With the empowerment of science and technology, high-quality content of business, art, design and trend culture takes place here.
Producer:
THE NEXT CREATIVE
Artistic marketing Creative Agency, a global one-stop trend, has cooperated with hundreds of artists and IP companies around the world to provide services for dozens of famous brands around the world.
FANBOOK
A tool developed by Dream World (HK:1119) for efficient collaboration between creators and users. It took four years to polish. As a special function of Fanbook, the pixel channel allows users to build a real-time online pixel universe scene with low cost and high efficiency based on the community, providing users with a more interesting online interaction space.
BiuBiuLab
This is a new generation cross-domain digital marketing technology platform created by the third generation Internet concept, which is composed of creative planners, architects, digital artists and geeks as the core members.
Special support;
TME
Tencent Music Entertainment Group (TME) is the leader of music entertainment services in China, which includes two major businesses: music streaming and social entertainment, covering four major products: cool dog music, QQ music, cool music and national karaoke. Tencent Music Entertainment Group is committed to deepening China’s music industry, providing users with high-quality and diversified digital music services through discovery, listening, singing, watching, performance and social scene experience.