The audience pays attention to sports competition, watching the athletes sweat on the field to win glory for their country, while ISDIN is more concerned about the skin condition of athletes outdoors. Recently, ISDIN appeared in the International Tennis Open as an official sunscreen brand, protecting athletes from the sun, sweating freely and showing their elegance. This time, together with a number of international tennis events, it has once again demonstrated the Xiangyang gene upheld by ISDIN and provided more accurate and effective sunscreen solutions for sports people in the sun.
(Figure 1: Isdin appeared in the tennis open court)
ISDIN, who has been deeply involved in the field of photoaging for many years, constantly pursues Excellence and is committed to finding better sunscreen solutions for consumers, and this brand concept coincides with the sportsmanship of pursuing hard work and never giving up. Since 2015, ISDIN has been the official partner of Barcelona Open Tennis Tournament, and has held hands with nine brand ambassadors in the tennis field around the world. ISDIN, which will achieve the ultimate sun protection, is also favored by the Spanish national synchronized swimming team and the national mountaineering and skiing team, and has become the designated sun protection brand of the national team. In international competitions, ISDIN is also a long-term partner of the Zurich Marathon, Solomon Cup International Alpine Skiing Competition and Volvo Ocean Race Spain.
(Figure 2: Isdin conducts light protection science activities at the event site)
Over the years, ISDIN has been committed to inheriting the sportsmanship, and its figure has spread all over tennis, golf, marathon, alpine skiing, cross-country motorcycle, synchronized swimming, sailing, surfing and many other competitive events. Long-term cooperation with top events and well-known athletes will continuously inject sports culture and sports genes into the brand. In addition, ISDIN also promotes the professional nursing knowledge of employees, athletes and coaches in sports events by carrying out light protection science education activities in sports and life scenes, and constantly empowers scientific sun protection.
(Figure 3: Pablo Carre?o, ambassador of 3：ISDIN tennis star brand)
Escorting international sports events depends not only on brand strength, but also on star products that are constantly iterative. With the mission of "helping people enjoy healthy and beautiful skin better", ISDIN has developed and provided a series of skin care products. Explosive products such as sunscreen water, sunscreen tiger balm and anti-aging sunscreen water in the "star sunscreen family" have been sought after by consumers once they are listed. Xiuti Huanyan series, which focuses on photo-aging repair, uses five ampoules to deal with photo-aging damage. The products contain targeted skin care ingredients such as hyaluronic acid, proteoglycan, nicotinamide, fruit acid and melatonin, which accurately cover skin problems such as lack of water, dullness, spots, roughness and wrinkles. In addition, ISDIN also focuses on family care, skin care and other series of product layouts, giving consumers care from head to toe and from the inside out. Based on the close cooperation with international medical experts, ISDIN has developed high-end products to assist the treatment of skin diseases and provide more comprehensive solutions to skin problems.
(Figure 4: Isdin "Star Sunscreen Family")
In the face of the ever-changing skin care industry, "photoaging expert" ISDIN Yi Siding has never changed her mind, taking solving people’s skin problems as the goal of unremitting struggle, gaining insight into the potential needs of consumers with keen market judgment, and providing the most cutting-edge skin problems with profound scientific research and innovation strength. Solution.