In order to stand out from it, the marketing strategy of cross-border sellers should be novel enough. Snapchat is one of the best channels to achieve this goal. So why is Snapchat so suitable for holiday brand marketing? How to make a marketing strategy to maximize the effect?
Why Snapchat?
1. Huge user base: The active users of Snapchat platform are as high as 363 million, among which the younger generation is the majority. Therefore, although the number of Snapchat users is not as large as that of established social media platforms such as Facebook, its user activity is very high, and Snapchat users will be more willing to participate in brand interaction.
2. The Snapchat platform itself has a certain holiday fever, and with the AR filter still in the bonus period, Snapchat naturally becomes one of the best choices for cross-border sellers’ holiday marketing. The data shows that 72% of users will buy products after using the AR filter.
3. Snapchat has many interesting functions, such as Backdrops and Voice filters. Combining holidays with these functions can often arouse the interest of the younger generation.
marketing strategy
1. Prepare in advance: Both AR filters and content marketing need a process of brewing and breaking out. If cross-border sellers wait until the holiday comes, even if it really explodes, the time it can last will be very short. Often after the holiday, it will be quickly out of breath, and the traffic that sellers can introduce into the website will be very limited.
In addition, sellers also need to spend some time to investigate what content will be more popular on Snapchat platform. Sellers such as advertising materials, AR filters, and advertising landing pages need to be prepared in advance.
Tips: In terms of advertising content, sellers should try to insert holiday-related materials to create a strong holiday atmosphere, which will be more easily accepted by Snapchat users.
2. In terms of paid advertisements, in addition to AR filters, dynamic advertisements, product catalog advertisements, story advertisements, etc., sellers can also combine them to maximize exposure. Natural content, although reaching limited users, can help sellers focus their fans’ eyes on your marketing activities.
3. Monitor the change of advertising popularity. The duration of holiday shopping is relatively short. Once the popularity begins to decline, cross-border sellers need to adjust their budgets in time. Avoid paying a higher cost for a lower conversion rate.
Some domestic websites either offer limited courses or have no offline salons. Although these exchanges seem inconspicuous, they can help cross-border sellers get through the novice period faster.
Finally, regarding Snapchat marketing, sellers should pay attention to the fact that if they are running Snapchat accounts or placing advertisements, they can boldly try. But if you don’t understand it at all, you should choose carefully.
(Source: Independent Station Old Horse)
The above content belongs to the author’s personal opinion and does not represent Hugo’s cross-border position! This article is reproduced with the authorization of the original author, and it needs the authorization and consent of the original author. ?