"Tiechao" cultural and creative products exhibited at the booth of China Railway Museum (photo by He Yi from Yangguang. com)
Zhu Wangxi, brand designer of "Tiechao" of China Railway Nanning Bureau Group Company, said that when the design team was creating, it deeply explored the historical connotation and modern significance of China Railway, followed the fashion trend, and integrated the railway iconic elements such as the old locomotive and high-speed train into the "national trend" style, so that the railway could be perfectly combined with the trend, feelings and fashion.
Tiechao Wenchuang, a brand full of "iron flavor" at the scene, is a brand jointly designed and built by China Railway Nanning Bureau Group Corporation and China Railway Museum. As the first wenchuang brand in the railway system to be exhibited at the national level, "Tiechao" wenchuang has won the favor of the public with its rich interest, story and strong practicality.
At present, "Tiechao" cultural and creative products have entered four railway stations in Nanning, Liuzhou, Guilin and Yulin, Guangxi, and passengers can choose and buy them while waiting for the bus. According to statistics, in the past year, the sales of "Tiechao" cultural and creative products exceeded 2 million yuan.
After more than a year of innovative research and development and brand cultivation, the design of "Tiechao" Wenchuang products exhibited this year is more fashionable and the production process is more elaborate. The number of products has increased from 174 models in 28 series last year to 240 models in 35 series, with more diversified series and more scientific and technological creativity.