On October 29th, recently, TikTok, a short video social software, announced the launch of the "Small Wins" program, which will use video to show how sellers on its platform develop online business and how to communicate with consumers, so as to attract more businesses to settle in TikTok.

  

  (Source: TIKTOK official website)

  TikTok said, "Through a series of videos featuring global factories and enterprises, Small Wins aims to highlight the value of TikTok to factories and enterprises, educate them on how to use TikTok to achieve growth, and show how small enterprises can turn a’ small victory’ into a huge success platform. "

  It is understood that at present, TikTok has launched 21 videos about telling the story of SMEs. One of the videos tells how a bakery owner changed the number of fans from the initial 3,000 to 2 million, and another tells why a candle manufacturer became famous overnight. There are many such videos.

  TikTok also said that the potential of small and medium-sized enterprises to develop online business on TikTok is huge. At present, many enterprises around the world have achieved success on TikTok.

  This will mark the first success of tiktok in business changes, and it will also mark the historical node of the perfect combination of small and medium-sized enterprises from traffic to business in tiktok. The huge traffic carrier will open a brand-new business model, and small and medium-sized enterprises can not only sell goods directly but also develop overseas trade orders on tiktok. A new era of traffic has arrived. At present, the whole platform is still in the embryonic and explosive stage, and the traffic cost is negligible. This is in stark contrast to the high process cost of other platforms. In the era when traffic is king, tiktok has refreshed and changed the pattern of world trade this time. It has also pushed China brand and China factory to an unprecedented new height, and enterprises with market acumen have smelled this once-in-a-lifetime opportunity.


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