The just-concluded CES2014 shows that the focus of consumer electronic products has shifted, and smart phones are gradually fading out, replaced by emerging fields such as wearable smart devices, smart home products, and Internet cars. Google chose to enter the smart home appliance industry at this time and made clear its future development direction.
Nest Labs, which was acquired by Google, was founded in 2011 by Tony Tony Fadell, former senior vice president of Apple’s iPod and Matt Rogers, chief engineer of iPod and iPhone, who is known as the "father of iPod". The company mainly aims at home appliances that were neglected in the past, and gives these products a brand-new look through redesign. Nest has always been regarded as Apple in the smart home industry. The first product, the smart thermostat, which was launched at the end of 2011, was very popular and sold out of stock, and won the CES2012 Best Innovation Award for Environmental Protection Design. Subsequently, the company also launched the smart smoke sensor (NestProtect), which was also well received.
Google said: "Nest has formed a great team, and we are very much looking forward to them joining the Google family. We look forward to bringing better experiences to home life in more countries and helping them realize their dreams. "
Nest is also full of confidence in the acquisition. Fadel said on his blog: "With the support and help of Google, we can make more intimate home products and realize our dream and vision of changing the world faster." It is reported that Nest will continue to operate independently under its own brand after being acquired by Google. (Internship Compilation: Mao Boyi Reviewer: Chen Wei)