Prospect of smart home with new thermostat released by Nest after three years.
However, compared with products, Google behind Nest is the important factor that makes it famous. Earlier, Google’s acquisition of Nest for $3.2 billion to enter the smart home market attracted the attention of the industry, and also brought the development and investment boom of the smart home industry.
Smart home refers to the residential platform, which integrates the hardware products in home life by using the Internet of Things technology, realizes intelligence and networking, and improves home safety, convenience, comfort and artistic living environment. It consists of four parts: home automation (using microprocessor electronic technology to integrate or control home electronic products or systems), home network, network household appliances (designing and improving new household appliances by using digital technology, network technology and intelligent control technology) and information household appliances (ordinary low-cost household appliances).
In recent years, with the rapid development of the Internet and the downturn of the real estate market, China’s smart home industry has ushered in a period of rapid development. Forward-looking Industry Research Institute pointed out that the smart home market in China was 300 million yuan in 2014. Under the east wind of "internet plus", Internet giants such as BAT, housing enterprises and home appliance manufacturers entered the market one after another. It is estimated that the smart home is expected to grow rapidly to 4.8 billion yuan in 2015, and the compound growth rate of the market size will exceed 20% in 2016 and 2017.
Smart hardware such as home appliances is the key product of smart home. With the development of smart home, the smart home appliance market will gradually open. It is estimated that by 2020, the overall output value of smart home appliances in China will exceed one trillion yuan, of which the output value of smart hardware will reach 600 billion yuan.
Recently, the discussion draft of "Guiding Opinions on the Development of Household Electrical Appliances Industry in China in the Thirteenth Five-Year Plan" is being worked out, and the trend of intelligent transformation is strengthening. It is estimated that by 2020, the overall output value of smart household appliances in China will exceed one trillion yuan, of which the output value of smart hardware will reach 600 billion yuan. Affected by this favorable trend, companies such as Sichuan Changhong, Boss Electric, Wanhe Electric and Vantage are expected to benefit from the attention of the capital market.
However, at present, China’s smart home is still in the initial stage of mode training, platform construction and user accumulation, and the problems such as the industry standard has not been unified, the product price is artificially high, the use experience is poor and the performance is not perfect have not been solved. The development of the domestic smart home industry has a long way to go, and it is urgent for smart home related manufacturers to study hard, grasp the core needs of users for smart home, improve the product experience and reduce the product price, so as to continuously expand the market and promote the warming of smart home.