Fandom is committed to creating the best entertainment and game communities, services and experiences for fans, so that fans can explore, share and discuss various pop culture themes in the platform. The platform brings together many brands focusing on movies, TV series and games, as well as thousands of passionate and loving fans. Fandom has gathered more than 300 million entertainment fans around the world, with more than 250,000 wiki communities and more than 40 million pages of content, making it a well-deserved fan platform giant in the world. With a strong ecosystem, Fandom will focus on China’s overseas brands, help them reach the fan base, achieve accurate delivery, and enhance brand awareness and influence in the global market.
Hoffman PR will provide Fandom with brand building, communication strategy planning, media communication, social platform operation and other communication support, and rely on deep localization insight and efficient IMC strategy to help Fandom explore the China market.
Frank Zhang Wenxuan, deputy general manager of Hoffman’s public relations in China, said: "Nowadays, the wave of China enterprises going abroad is unstoppable. My team and I are honored to be partners of Fandom. We will share Fandom’s insights in content, data and fan community with China’s overseas enterprises, and provide brand strategic thinking for these enterprises’ overseas journeys. "
In addition, Hoffman PR will actively assist Fandom to enhance its brand influence in China’s game industry. This is also consistent with Hoffman PR’s recent business strategy of actively deploying the game field. At present, Hoffman PR has accumulated rich experience in assisting overseas game companies to expand the China market.
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About Fandom
Fandom is the largest fan platform in the world, where thousands of fans are immersed in the magical world of entertainment and games. Fandom.com covers more than 300 million unique visitors every month and hosts more than 250,000 wikis. It is the first source of in-depth information on pop culture, games, TV and movies. Many fans can learn about and celebrate their favorite "fan culture" on this platform. Fandom’s game business department manages its direct-to-consumer subscription business, including Dungeons & Dragons Beyond, a leading desktop role-playing platform with more than 9 million registered users, and Fanatical, an online video game retailer. Fandom Productions is the content department of Fandom, which enhances the fan experience through well-arranged special reports and brand content, its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information, please visit www.fandom.com.
About Hoffman PR
Hoffman PR is an independent, world-leading integrated communication consulting company with B2B technology industry as its main business scope. Focusing on helping customers solve business problems, we provide comprehensive integrated marketing communication consulting services with global vision and local practice and brand story building as the core proposition. Thanks to the unique work culture and talent strategy, we uphold the sustainable business values and are committed to becoming a reliable business partner of science and technology enterprises and a leader in science and technology communication. Headquartered in Silicon Valley, Hoffman PR has nine offices in the Asia-Pacific market, including Beijing, Shanghai, Shenzhen, Hong Kong, Taipei, Tokyo, Seoul, Singapore and Jakarta.
Media contact
James Lin
jlin@hoffman.com