2018 can be described as the carnival of domestic films. Since the strong development of the Spring Festival, the great success of "Former 3" and "Living Together in Time and Space" at the box office all symbolizes the gradual maturity of domestic films in production and marketing. On June 29th, another highly anticipated film will be released. As the opening film of this year’s Shanghai International Film Festival, Animal World, starring Yifeng Li and Zhou Dongyu, has won 150,000 "want to see" super popularity in cat’s eye movies before it is released, and the trend of getting fired before it is broadcast is expected to become another dark horse of domestic films in 2018.

　　Yesterday, Yifeng Li came to the mountain city of Chongqing with the crew of Animal World, and had a close interaction with fans. Different from previous roadshows, this event was not only a meeting of Animal World, but also a fanmeeting in Yifeng Li. A large number of fans gathered at the scene to get in close contact with Yifeng Li and get closer to each other through music and movies.

　　The fans in Chongqing Station responded enthusiastically and the scene was warm and moving. The "behind-the-scenes pusher" who helped fans realize their dream of face-to-face with idols was the karaoke software with 500 million users: National karaoke. This national karaoke joint film "Animal World" and Yifeng Li provides benefits for fans. In the highly competitive film market, producers and artists have been seeking innovation and breakthrough in the publicity mode, and this time they chose the national karaoke to cooperate, which is precisely because of the strong social attributes of the national karaoke. As the most versatile K-song platform in China, it not only has massive accompaniment copyright and powerful function of K-song anytime and anywhere, but also is a social platform, which can make a large number of friends with the same interests and hobbies to play together and form a vertical community. Fanmeeting’s fan welfare this time is the best embodiment of fans who have the same preferences in the national K songs, extending from the online community to the offline.

　　Music is often the best way to get closer to each other. Singing with friends has become the trend of young people nowadays, and online singing is also the most sought after way for young people. The ending song "Growing Weight" of the movie "Animal World" has caused a hot search on the platform of national karaoke. Ronghao Li, the lead singer, personally posted a "singing teaching video" on the platform to teach fans singing skills, so that fans can also enjoy the happiness of star teaching. After learning, they can also practice singing with their own level and share it with friends on the platform, which is full of a sense of accomplishment.

　　Before the offline Fanmeeting was held, the national karaoke had already become a powerful vertical community online. The karaoke room provided a communication platform for friends who liked singing and listening to songs, and even invited friends or strangers to sing together and establish social ties. It is the powerful community culture and solid fan stickiness of the national karaoke that makes it stand out in the highly competitive karaoke software, with 500 million users. Little friends who like singing, come and play with the national K songs.