Goodwood, May 10, 2018
#RollsRoyceCullinan #effortlesseverywhere
# Rolls-Royce Cullinan #
“The super-luxury lifestyleis evolving and Rolls-Royce is in the lead. Luxury is no longer an urbanconcept. More and more it is about embracing and exp eriencing the wider world.Our customers expect to go everywhere in luxury, effortlessly and withoutcompromise, conquering the most challenging terrain to enjoy life’ s mostenriching experiences, wherever they may be. For this reason, they have askedus to create a Rolls-Royce that offers uncompromised luxury wherever they dareto venture. Cullinan is that car. It is Effortless, Everywhere.
"No matter how the top luxury lifestyle evolves, Rolls-Royce cars always lead the fashion. Nowadays, luxury travel is no longer confined to the city, but more to embrace the wider world. Our customers hope to have a luxury car that can ride at will, conquer the most harsh landforms with ease, and enjoy the fullest life experience no matter where they are. It is for this reason that they expect Rolls-Royce to create an uncompromising luxury car, which can be put into any adventure with ease. Rolls-Royce Cullinan is such a model that conquers all terrain with ease.
It is incomparable anddramatically evolves the parameters of super-luxury travel, translatingRolls-Royce’ s ethos of ‘ Effortlessness’ into physical capability, anywhere inthe world. Cullinan will simply take the world in its stride.”
Rolls-Royce Cullinan has redefined top luxury travel like no other. It will further evolve Rolls-Royce’s "comfortable" temperament into all-terrain capability, and conquer any corner of the earth at a leisurely pace. "
Torsten Müller-?tv?s, Chief Executive Officer, Rolls-Royce Motor Cars.
Torsten Müller-?tv?s, CEO of Rolls-Royce Motor Cars.
“The launch of a newRolls-Royce model is always a seminal moment in the luxury industry. Today weare setting a new standard by creating a new class of motoring and motor carfor customers who are well-connected, highly mobile and have a globalperspective. They want a new type of motor car that gives them unbounded accessin ultimate luxury. Their sense of adven ture and daring demands a “go-anywherein ultimate luxury” motor car that will both take them to and meet them at thepinnacle of life. Cullinan is that motor-car.”
"The release of every new Rolls-Royce car is destined to be a highlight in the field of top luxury goods. Today, we have once again set a new standard, creating a brand-new driving experience and model for those customers who have wide acquaintance, love to travel and have a global vision. Only this "invincible top luxury" car can match their adventurous spirit and lead them to the peak of life and enjoy it. Rolls-Royce Cullinan is the car they are looking forward to. "
Peter Schwarzenbauer, Chairman of Rolls-Royce and Member of the Board ofthe BMW Group.
Director of BMW Group, responsible for MINI brand, Rolls Royce brand and motorcycle business, as well as customer participation and digital business innovation of BMW Group (Peter Schwarzenbauer).
“From the very beginningthe design team treated this brand new Rolls-Royce as a unique, high bodiedcar. With global customer expectations in mind, our aim was two-fold – realisea presence to match the magnificent capability of Cullinan, whilst setting sectordefining standards for luxury and elegance. We know that many of our luxurypatrons pursue sports or leisure hobbies that require precisely this type of goanywhere vehicle – Cullinan’s design gesture had to possess an immediate senseof effortless accomplishment.”
"From the beginning of the design, the Rolls-Royce design team wanted to create a unique tall model. With the core principle of meeting the expectations of global customers, Rolls-Royce has to achieve two goals — — Design an eye-catching body appearance like Cullinan diamond, and redefine luxury and elegance at the same time. We are well aware that the valued customers who pursue luxury taste just need a model with all-terrain capability like Cullinan to meet their sports and leisure and entertainment needs. Therefore, Cullinan’s design language must reflect the ubiquitous sense of ease. "
“The label SUV is now applied to anything witha two-box silhouette and the least suggestion of going off tarmac. Weenvisioned an authentic, three-box high-bodied all-terrain car with aconvention-challenging design and absolute capability that would satisfy theadventurous urges of our clients.”
"Now, any hatchback model that can drive off the road seems to be an SUV. And we want to make a pure all-terrain high-body model, which has a breakthrough traditional design and can satisfy customers’ strong desire for adventure. "
Giles Taylor, Director ofDesign, Rolls-Royce Motor Cars.
Giles Taylor, design director of Rolls-Royce Motor Cars Ltd.
“This landscape is savage, but this journeyhas been seamless. What’s unique is the ability to absorb the road withoutthought and simply let yourself get lost. You don’t somuch d rive as you floatand it seems to get almost smoother the faster you go. The turning and the gripare unreal, almost hugging the road and seeming to glide above it. Sometimesmaking pictures is as much about getting there as it is about the imageitself.”
"The terrain where we went was dangerous, but Cullinan made this trip perfect. One of the most special experiences is that we can easily conquer the rugged terrain without thinking hard about how to operate it. We just need to indulge in the beautiful scenery and enjoy it freely. On Cullinan, you don’t have to drive deliberately. Its driving stability is excellent, and the faster the speed, the more obvious the feeling. The whole turning and driving process is like a dream, and you will feel that you are flying freely. Sometimes you will find that when shooting scenery, the journey experience to your destination is as important as the beautiful scenery itself. "
Cory Richards, NationalGeographic photographer and star of The Final Challenge.
National Geographic photographer and Rolls-Royce Cullinan explorer Cory Richards.
Cullinan at a glance
Overview of Rolls-Royce Cullinan
The Most Anticipated Car of 2018 and, quite possible, the Most Anticipated Rolls-Royce of All Time. The most anticipated model in 2018 may also be the most anticipated Rolls-Royce model so far.
Named after the largest diamond ever discovered which now residues in the British crown jewels. Rolls-Royce Cullinan is named after the largest diamond ever discovered, which is currently embedded in the crown of the British royal family.
An all-terrain high-body car that makes the idea of authenticity, luxury off-road travel a reality for the first time. Luxury travel is now inefficient, everywhere. The pure luxury off-road experience is realized by all-terrain high-body models for the first time. Since then, luxury land travel can be done with ease.
Contemporary and functional design guarantees Cullinan gains iconic status in the face of incremental brand SUV designs. Modern and practical design makes Rolls-Royce Cullinan stand out among the more homogeneous SUV models.
The first “three-box” car in the SUV-sector. Cullinan’ Rear partition wall creates a distinct environment for passengers, separated from the lugging comparison. SUV is the first sedan model. The uniquely designed partition screen in the rear compartment of Rolls-Royce Cullinan creates a unique seating area for passengers, which is completely isolated from the luggage compartment.
The most practical of rolls-royces. Cullinan is the most versatile, family oriented, fun-to-drive super-luxury SUV available today. As the most practical model of Rolls-Royce car family, Rolls-Royce Cullinan is the only super-luxury SUV with full functionality, family and driving pleasure on the market today.
The second new Rolls-Royce to sit on the all-new aluminium ‘ Architecture of Luxury’ Cullinan is the most technologically advanced, and only purpose-building, luxury SUV in the world. As the second Rolls-Royce model with a brand-new aluminum "luxury architecture", Rolls-Royce Cullinan is the most technologically advanced and unique super luxury SUV in the world.
Tested to destruction all over the planet, Cullinan is an incredibly capable off-roader that sees the development of the ‘ Magic Carpet Ride’ For off-road enjoyment, without fencing any rolls-royce on-road behavior. After nearly devastating global rigorous tests, Rolls-Royce Cullinan has demonstrated excellent off-road performance — — Rolls-Royce’s exclusive road features are all reserved, and the fun of off-road brings a "magic carpet-like driving experience".
Cullinan offers a suite of Bespoke features developed specifically for the many various lifestyles of its owners including the Viewing Suite and the Re Creation Module. Rolls-Royce Cullinan has a series of Bespoke advanced customization functions to meet the diverse lifestyles of car owners, such as the unique scenic seats and Rolls-Royce Cullinan’s leisure travel kit.
The 6.75 litre twin-turbo V12 Rolls-Royce enginedelivers 563bhp/420kW and 850Nm/627lb ft of torque to the all-new all-wheeldrive, All-Wheel Steer System Needed to Come Any Challenge. The Rolls-Royce 6.75-liter twin-turbocharged V12 engine can output 563 British horsepower /420 kW, and the maximum torque can reach 850 Nm /627 lb-ft. 澎湃 Power makes this all-wheel drive brand-new model not afraid of any challenges.
A century-long pedigree ofadventurous quests and campaigns successfully carried out across all terrainsthanks to the luxury offered by a stout vehicle that was swift, stealthy anddependable. “A Rolls in the desert isabove rubies” – T.E. Lawrence. The luxurious driving experience brought by such a flexible, quiet and reliable model allows the legend of exploration and conquest for a hundred years to continue in any terrain. "Rolls-Royce cars in the desert are priceless." — — T.e. Lawrence
Introduction
background introduction
When Rolls-Royce announcedthree years ago that it would launch Cullinan, it did so in the knowledge thatits customers around the world had asked it to build “The Rolls-Royce of SUVs”,with luxury, performance and usability not seen before in the SUV market. Manyof these customers were younger, very successful high-net-worth individuals whoare heavily engaged in the experience economy, and wanted a Rolls-Royce thatwould take them to the ends of the Earth in ultimate luxury.
Three years ago, when Rolls-Royce announced to the world that it would launch Cullinan, it echoed the long-standing desire of customers around the world — — A "Rolls-Royce in SUV" is a brand-new model with unprecedented luxury, performance and function. These customers include many successful high-net-worth young people, who are fond of the experience economy and expect to have a top luxury Rolls Royce that can reach any corner of the world.
Automotive mobility hasalways been a fast moving and dynamic business, with new concepts – such asSUVs – appearing with great regularity. But those new concepts need to beperfected in order to be adopted by those customers who will accept nocompromise – the patrons of true luxury. Hence the Rolls-Royce Cullinan.
The automobile industry is a fast-changing and dynamic industry, and the concept of new cars often emerges. But these new concepts can only win those uncompromising customers if they reach perfection. Only they can know the true luxury. Rolls-Royce Cullinan came into being.
“Historyset our precedent, and today Rolls-Royce answers its call to action,” commentsMüller-?tv?s. “Our answer to the visionaries,adventurers, explorers and those who believe in the supremacy of liberty is theRolls-Royce Cullinan.”
"History shines as a mirror. Today, Rolls-Royce cars are widely expected," said Mueller Utterfers. "Facing history, facing ancestors, and those brave adventurers, explorers and admirers of freedom, we answer with the brand-new Rolls-Royce Cullinan."
What is Cullinan?
How to define Rolls-Royce Cullinan?
TheRolls-Royce Cullinan is Rolls-Royce as it’ s never seen before. When Sir Henry Royce said, “Strive for perfection in everything you do. Take the best that exists and makeit better. When it does not exist, design it”, he could have had Cullinan inmind.
Rolls-Royce Cullinan is a brand-new and completely different Rolls-Royce model. As Sir Henry Henry Royce said, "Try to be perfect in everything, make the best better, if not, create." Rolls-Royce Cullinan is a masterpiece born under the guidance of such brand spirit.
“We knew we had to offerour clients what they couldn’ t find in the SUV market,” continues Müller-?tv?s. “They do not acceptlimitations or compromises in their lives. They are the new pioneers, and forthem it’ s about their sense of adventure and daring in how they live theirexperiences. This approach to life demands a motor car that can go-anywhere inultimate luxury and style – Rolls-Royce style. Hence Cullinan.”
"We know very well that we have to provide our customers with things that they can’t find in the existing SUV market," explained Torsten Müller-?tv?s, CEO of Rolls-Royce Motor Cars Co., Ltd. "Our customers don’t want their life and lifestyle to be limited or compromised. Our customers are new pioneers, and what is important to them is the adventurous spirit and boldness in their life experience. This attitude towards life calls for an "unreachable top luxury" car — — This is exactly the style of Rolls-Royce cars. Our Cullinan came into being. "
Itwas clear that these new, younger and more adventurous customers wanted aRolls-Royce that would take them completely off the beaten track and rewardthem with life’ s most enriching experiences. What they didn’ t want was avehicle as ubiquitous as an SUV with compromises such as increased cabin noisedue to the “two-box” formula; shared platforms that affect performance andcomfort; the choice of being good either on-road or off-road; or a lower, morefeatureless SUV that blends in and becomes just another car.
We know very well that our young and adventurous customers are looking forward to driving such a Rolls-Royce car and experiencing the fullest life experience in cross-country driving. They don’t need an SUV that can be seen everywhere and compromises a lot & mdash; — The "hatchback" pattern causes the cockpit noise to increase; A shared platform that affects performance and comfort; Always choose between "off-road" and "highway" driving control; Keep the SUV body low and weaken the characteristics of SUV.
“Cullinan is luxury in itspurest form blended with perfect practicality and off-road capability,”comments Müller-?tv?s. “Effortless, Everywhere isnot just the promise behind Cullinan. It’ s the fact.”
"Cullinan perfectly combines practicality and off-road performance with the purest luxury. Muller Utfus said that Cullinan put ‘ With ease, invincible ’ The promise is fully fulfilled to customers. "
Making luxury Effortless, Everywhere engendered anevolution in Rolls-Royce’ s approach to creating an authentic Rolls-Royce SUV.The most obvious sign of this was the radical rear of Cullinan.
In order to realize this promise, Rolls-Royce completely revolutionized the previous concept of making cars and created a real Rolls-Royce SUV. One of the most important improvements is the innovation of Rolls-Royce Cullinan tail.
For the first time aRolls-Royce has an opening tailgate, called ‘ The Clasp’ . In a nod to the erawhen luggage was mounted on the exterior of the motor-car, so the occupants didnot travel with their belongings, the rear profile of Cullinan is a two-part, ‘ D-Back’ format, with the bustle denoting the place of the luggage. ‘ The Clasp’ opensand closes in its two sections automatically at the touch of the key fobbutton.
Rolls-Royce Cullinan’s luggage compartment lid is very novel in design. This design is intended to pay tribute to the era of external luggage rack, when people never carried their luggage with them. The rear of Cullinan has a two-part D-Back design, and the outer part is dedicated to luggage storage. The rear compartment lid can be automatically opened and closed by pressing the button lightly.
Therear passenger compartment of Cullinan has been designed to offer the best seatin the house for the owner’ s particular needs. Two rear configurations areoffered – Lounge Seats or Individual Seats.
In order to meet the special needs of customers, Rolls-Royce Cullinan has equipped the rear passengers with the top seats in the brand’s history. At present, there are two kinds of seats for customers to choose from: sofa seats and independent seats.
The rear seats also folddown – a first for Rolls-Royce. The seats fold electrically in a number ofconfigurations by pressing the appropriate button in the boot or rear doorpocket. On e press sees each backrest effortlessly fold down, whist at the sametime moving the headrests upwards to avoid making an imprint on the seatcushion. Both seat backs can be folded completely, creating a flat load area orin a 2/3 and 1/3 split, increasing practicality even further. Rear passengerscan still travel with a long load, or use the carpeted seat back as anoccasional table on which to rest their precious personal items.
Rolls-Royce launched the rear folding design in Cullinan for the first time. As long as the button in the luggage compartment or the rear door storage compartment is pressed, the seat can be folded down automatically. When the back of the chair is folded, the headrest will also be lifted upward to avoid leaving an indentation on the chair cushion. When the back of the chair is completely folded down, the rear sofa seat will vacate a flat area according to the ratio of 2/3 to 1/3 to store more articles, further enhancing the practicality. Passengers in the back row can use this design to store long articles, or they can put away the chair back on one side and use it as a table board. The chair back is provided with a table blanket for passengers to place valuables.
Therear of Cullinan offers a large amount of space in different arrangements. The rear compartment orboot area offers a standard 560 litres of space, growing to 600 with the parcelshelf removed. Furthermore, the base of the rear seats sits higher than theboot floor, so even with both rear seats folded, the items in the boot cannotslip forward and are safely contained, unlike in any other SUV. But for thosewishing to carry a long item back from their trip – whether it be a Mark Rothkofrom the Art Gallery or a newly discovered artefact from the latestarchaeological dig – a loading length of 2245mm and load capacity of 1930litres is accessed by electronically raising the boot floor to meet the seatbase, allowing the item to slide through effortlessly.
Rolls-Royce Cullinan has plenty of storage space at the back. The luggage compartment has a space of 560 liters, and if the privacy partition screen between the luggage compartment and the rear seat is put away, the storage space can reach 600 liters. In addition, because the rear seat base is designed to be higher than the floor of the luggage compartment, even if both seats are folded down, the articles in the luggage compartment will be well fixed and will not slide forward, which is essentially different from the design of other brands of SUVs. If you place long articles, you only need to lift the floor of the luggage compartment to be flush with the seat base with one button, and you can realize a super-large storage space with a length of 2,245 mm and an area of 1,930 liters, so that articles can be placed freely in a spacious space.
Knowing that theRolls-Royce customer expects to bespoke his or her Cullinan, a second rearconfiguration is offered. The Individual Seat configuration is for those whovalue the ultimate luxury an SUV can offer over practicality. The twoindividual rear seats are separated by a Fixed Rear Centre Consoleincorporating a drinks cabinet with Rolls-Royce whisky glasses and decanter,champagne flutes and refrigerator. The seats also move in a number of planes tooffer ultimate comfort whilst travelling in the rear.
In order to meet the high-level customization needs of valued customers, Rolls-Royce has carefully designed another configuration. Compared with customers who pursue practicality, customers who choose to customize independent seats in the rear pay more attention to the ultimate luxury experience brought by Rolls-Royce Cullinan. There is a fixed armrest in the back row between two independent seats in the back row, which can accommodate wine cabinets, champagne utensils and refrigerators with Rolls-Royce whisky utensils. The angle of the rear seat can be adjusted at will, bringing the ultimate enjoyment to the rear passengers during the journey.
One final feature bringsRolls-Royce’ s ultimate level of luxury to this configuration of Cullinan, creatingthe first truly “three-box” SUV. Inspired by the age when one never travelledwith one’ s luggage, a glass partition isolates the passenger cabin from the luggagecompartment, creating an inner ecosystem for the occupants. In addition toenhanced and class-leading silence within the cabin, a further benefit becomesclear in the hottest and coldest of environments. Thanks to the sealed cabincreated by the glass partition wall, the occupants can remain in the optimumtemperature even when the luggage compartment stands open.
A unique design of Rolls-Royce Cullinan not only reflects the ultimate luxury of Rolls-Royce cars, but also makes Rolls-Royce Cullinan the first real "sedan" SUV. At one time, some people never traveled with their luggage. Inspired by this, Rolls-Royce designed a glass screen between the rear cockpit and the trunk, creating a pure exclusive space for passengers. This design greatly reduces the noise inside the car. In extremely cold and hot weather, this design also shows its advantages: because the glass screen completely closes and isolates the cabin, even if the luggage compartment cover is open, the driver and passenger can still enjoy the most suitable temperature for driving the cabin.
Adventure awaits
Waiting for the adventure
Cullinan awakes at thetouch of the unlock button on the Bespoke key, or indeed by simply reaching outto its beautifully tactile stainless steel door handle. It lowers itself by40mm to make entry effortless as the iconic Rolls-Royce coach doors stand opento welcome driver and passengers to their adventure.
You can wake up Rolls-Royce Cullinan by gently pressing the unlock key on the Bespoke Haute Couture car key or pulling the elegant stainless steel door handle. Immediately, Rolls-Royce Cullinan can automatically drop by 40 mm, making it easy for car owners and passengers to enter.
Having stepped directlyinto the cabin, thanks to the wide aperture of the doors and completely flatfloor, driver and passengers press the door closing button to seal themselveswithin the sanctuary of Cullinan’ s cabin. Or one touch of the sensor on theexterior door handles will see the doors automatically close themselves fromoutside.
Cullinan’s car door has a large opening angle, and the floor inside the car is designed as flat ground, so that drivers and passengers can easily enter the car. After stepping into the carriage, the driver and passenger only need to press the button and the door will automatically close. In addition, the door can also be closed automatically when touching the inductive contact on the door handle outside the car.
A touch of the start buttonthen elevates Cullinan 40mm to its standard, commanding ride height, placingits occupants in the perfect position from which to see the world as it drivesoff.
Press the start button, Rolls-Royce Cullinan will automatically rise 40 mm to reach the standard height from the ground, so that drivers and passengers can have a perfect vision immediately and look forward to the upcoming journey.
The driver instantlyrecognises Cullinan as a driver’ s car thanks to its thicker, smaller steeringwheel. It’ s heated, pliant rim hints at epic voyages which Cullinan is all tooeager to begin, whilst heated and ventilated seats mean passengers will beperfectly acclimatised. From their commanding position at the helm of Cullinan, all equipment and technology is clearly seen and reached by the driver.
The steering wheel is designed to be thicker and smaller, so the driver can know at a glance that Rolls-Royce Cullinan was born for driving. The steering wheel is wrapped in a soft material that can be heated, suggesting that Rolls-Royce Cullinan is ready to start a journey to the cold snow field at any time. Heatable ventilated seats allow drivers and passengers to enjoy the most comfortable temperature whether it is cold or hot. Sitting in the driver’s seat, all functions and configurations are unobstructed, and the operation is convenient and comfortable.
All information is clearlycommunicated by the latest generation of digital instruments, with the displaysthemselves designed with clear and beautiful virtual needles, Rolls-Roycejewellery-like chaplets and clear lettering.
The new generation digital dashboard clearly shows all driving information to the driver, and the virtual pointer in the display screen is clearly visible, equipped with a beautiful decorative ring and clear scale like Rolls-Royce cars.
The central informationscreen is for the first time touch sensitive, allowing the driver to quicklyselect functions, map views and vehicle set-up whilst on the trail. This portalcan still be controlled from the iconic Spirit of Ecstasy controller which nestleson the central console with the ‘ Off-Road’ button, Hill Descent Control buttonand Air Suspension height adjustment controls.
The central control information screen adopts touch screen for the first time, so drivers can quickly select functions, browse maps and vehicle settings during the journey. This screen can also be controlled by the iconic Celebration Goddess knob located in the center console.
A host of othercutting-edge technology makes Rolls-Royce Cullinan the most technologicallyadvanced car of its type in the world. Further equipment incl udes: Night Visionand Vision Assist including daytime and night-time Wildlife & Pedestrianwarning; Alertness Assistant; a 4-Camera system with Panoramic View, all-roundvisibility and helicopter view; Active Cruise Control; Collision Warning; Cross-Traffic Warning, Lane Departure and Lane Change Warning; an industryleading 7×3 High-Resolution Head-Up Display, WiFi hotspot, and of course thelatest Navigation and Entertainment Systems.
Rolls-Royce Cullinan, equipped with many cutting-edge technologies, has become the most advanced model of its kind in the world. These include: night vision and visual field assistance system (which can help to warn wild animals and pedestrians all day), alarm assistance system, four-camera panoramic monitoring system, omni-directional visual and panoramic overlooking, active cruise control system, collision warning, intersection warning, lane departure and lane change warning, leading 7×3 high-resolution head-up display, and of course, the latest navigation and entertainment system.
For those not behind thewheel, the world’ s most spectacular scenery is to be seen from a privilegedposition. Those in the rear sit higher than those in the front of the car onRolls-Royce’ s Pavilion Seating, enjoying grandstand views of their surroundingsthanks to the large glazed area of Cullinan’ s side windows and industry-leadingpanoramic glass roof. And if they wish to locate themselves or their latestfar-flung discovery, they can zero in on their location on the rear touchscreenmap.
For the passengers in the car, they can enjoy the most breathtaking scenery in the exclusive private space. The rear theater-style seats, which are higher than the front seats, with spacious windows and top panoramic skylights, make the rear occupants have a broader vision and a sense of control. If they want to see where they are or locate their next destination, they just need to find the location information in the map on the touch screen of the back seat.
Also, no photographicopportunity will be missed as all electronic devices can be charged via thefive USB ports around the cabin, whilst phones can be wirelessly charged in thefront of the cabin.
In addition, drivers and passengers don’t have to worry about missing the opportunity to shoot beautiful scenery because of insufficient power. There are five USB interfaces in the cabin for all electronic devices to charge, and the mobile phone can also be charged through the wireless charging device in the front row.
Arriving at their remotedestination, the occupants can descend without dirtying their trouser legs as bothfront and rear coach doors wrap low under the sill of Cullinan, ensuring thatall dirt remains on the outside of the door. A feature only Rolls-Royce wouldhave considered.
Every time you arrive at a newly discovered destination, you can get off at any time and enjoy a wonderful time without worrying about getting your trousers dirty. Rolls-Royce designers extended the bottom edges of Cullinan’s front and rear doors below the doorsteps. The design of this wrapped door ensures that all the mud outside the door will not splash into the car. This intimate design based on a deep understanding of customers is unique to Rolls-Royce.
Authentic Rolls-Royce engineering – everywhere
Pure Rolls-Royce Automobile Engineering Design — — All-terrain capability
“The proposition of thiscar is an engineering masterpiece, its off-road capability, whilst maintainingthe world-famous ‘ Magic Carpet Ride’ of Rolls-Royce,” comments Müller-?tv?s. “When we began engineeringthis car, these were the guiding principles.”
"Cullinan’s design is a masterpiece of engineering design, which guarantees the famous Rolls-Royce ‘ Magic carpet driving experience ’ At the same time, it has top off-road performance. " Muller Utvers said, "From the very beginning, we used this as the criterion to design Rolls-Royce Cullinan."
Key to the creation of theRolls-Royce Cullinan SUV was the Architecture of Luxury – Rolls-Royce’ sproprietary all-aluminium architecture.
The birth of Rolls-Royce Cullinan SUV benefited from a key technology: luxury architecture — — All-aluminum structure independently developed by Rolls-Royce.
The Architecture of Luxury reallycomes into its own in creating Cullinan. The engineering team behind Cullinanadapted the Architecture of Luxury to the design template of a high-bodied carlaid down by Giles Taylor and his design team thanks to its innateadaptability.
In the process of designing Cullinan, the use of luxury architecture has truly realized independent innovation. According to Giles Taylor and his design team’s high-body model blueprint, Rolls-Royce Cullinan’s engineering team used the natural extensibility of luxury architecture to adjust the framework adaptively.
It was designed andengineered from the ground up in such a way as to be scalable to the size andweight requirements of different future Rolls-Royce mod els, including thosewith different propulsion, traction and control systems, thus underpinning thelong-term future product roadmap.
The design and engineering of luxury architecture is completely from scratch, with high extensibility, which can meet the size and weight requirements of different models in the future, including matching different power systems, traction systems and control systems, so as to realize long-term product planning in the future.
Cullinan uses this newarchitecture in a wholly different manner to deliver an iconic design andpresence, uncompromised comfort, space and usability, cutting edge technologyand the peerless on-road and off-road driving experience and capability.
Cullinan uses luxury architecture in a brand-new way, with a unique iconic appearance, uncompromising comfort, space and practicality, cutting-edge technology and unparalleled road and off-road performance.
The all-new aluminiumsub-structure delivers extraordinary car body stiffness for exceptional’best-in-class’ functional performance on rough terrain whilst offering betterride comfort.
The new aluminum luxury architecture ensures the extraordinary body rigidity, and can still guarantee the "best performance in the same class" on rugged terrain, while providing better driving comfort.
The ‘ Magic Carpet Ride’ taken off-road
Enjoy the "magic carpet driving experience" in cross-country
The integration of newtechnologies into the architecture was also key to ensuring the fundamentalquality of Cullinan as Effortless, Everywhere. The engineering team began by creating a drivetrain that wouldbring Rolls-Royce’ s famous ‘ Magic Carpet Ride’ off-road.
Integrating new technologies into this framework is another key to ensure Rolls-Royce Cullinan’s relaxed all-terrain capability. Starting with the power transmission system, the engineering team transplanted Rolls-Royce’s iconic "magic carpet-like driving experience" to off-road conditions.
“The drivetrain system weengineered for Cullinan had one key job to do,” explains Caroline Krismer,Engineering Project Leader for Cullinan. “To bring the famed Rolls-Royce ‘ MagicCarpet Ride’ to all other terrains possible, while ensuring class-leading on-roadbehaviour in the SUV sector.”
"The transmission system we built for Rolls-Royce Cullinan has one of the most critical tasks," explained Caroline Krismer, head of the Rolls-Royce Cullinan project. "It is to create the iconic" magic carpet-like driving experience "of Rolls-Royce cars in all terrain, and to have the most advanced road performance in the SUV market segment."
Rolls-Royce’ s celebratedMagic Carpet Ride impresses off-road as well as on-road thanks to the newlighter architecture, and the latest generation of self-levelling airsuspension. Through a thorough re-engineering of the existing air suspensionsystem – including adding larger air struts with more air volume to cushion theblows of the toughest of terrains – the strengthening of drive and prop shafts,the inclusion of drive to the front wheels as well as the back for the firsttime in Rolls-Royce history, and the complete reworking of the new 6.75 litretwin-turbo V12 Rolls-Royce engine to deliver just the right level of torque(850Nm) at the lowest possible revolutions (1,600rpm), the Rolls-Royceengineering team has ensured Cullinan will take owners to places no modernRolls-Royce owner has travelled in luxury before.
The lightweight body structure and the latest adaptive air suspension system adopted by Rolls-Royce Cullinan ensure that off-road and road driving perfectly show the famous magic carpet-like driving experience of Rolls-Royce cars. Through the comprehensive engineering optimization of the existing air suspension system — — For example, increase the air shock absorber column to increase the air volume and better cushion the bumps on extreme roads; Strengthen the main drive shaft and the rear drive shaft; Rolls-Royce cars used four-wheel drive for the first time in history; Coupled with the newly adjusted Rolls-Royce 6.75-liter twin-turbocharged V12 engine, it can output sufficient torque (850 Nm) at extremely low speed (1600 rpm). Rolls-Royce automotive engineering design team has created a Rolls-Royce Cullinan that can truly conquer any terrain and enjoy pure luxury at the same time.
The suspension makesmillions of calculations every second as it continuously varies theelectronically controlled shock absorber adjustment system – reacting to bodyand wheel acceleration, steering inputs and camera information. A newdouble-wishbone front axle and 5-link rear axle deliver astounding levels ofcontrol over lateral roll and shear forces and deliver incredible agility andstability, as does the addition of four-wheel steering, all contributing toincredible drivability and nimbleness.
The air suspension system will continuously adjust the electronically controlled vibration absorption system at the calculation frequency of hundreds of millions of times per second according to the acceleration of the car body and wheels, steering input and camera information. The brand-new front double wishbone rear five-bar suspension system can suppress the roll very well, and with the four-wheel steering system, it brings excellent driving stability and handling agility.
In the case of drivingoff-road, the electronically controlled shock absorber adjustment system usesan air compression system to actively push down any wheel it detects losingtraction to ensure every wheel is constantly in contact with the ground andmaximum torque is being provided to all wheels.
In off-road driving, the electronically controlled vibration absorption and adjustment system will actively apply force to the wheels that have lost traction by using the air compression system to ensure that each wheel keeps full contact with the ground during the driving process, and at the same time all wheels can obtain the maximum torque.
“Put simply, what makes thecar great on-road makes the car great off-road,” concludes Krismer.
"Simply put, this car is as good as it is on the road, and it is as good as it is off-road," Crismo said.
The final piece of thepuzzle of ensuring that the Rolls-Royce Cullinan is Effortless, Everywhere is one single button. Known withinRolls-Royce as the ‘ Everywhere’ button, one single push is all it takes toharness all the aforementioned peerless Rolls-Royce engineering and unleash allof Cullinan’ s off-road capability.
The key step to start Rolls-Royce Cullinan’s comfortable posture and all-terrain capability is a button, which is called "Everythere" button inside Rolls-Royce cars. Press the button to immediately trigger the above unparalleled Rolls-Royce automotive engineering technology, and fully release the excellent off-road performance of Rolls-Royce Cullinan.
Once engaged, the drivercan finesse the off-road setting to glide over any situation, whether it berough track, gravel, wet grass, mud, snow or sand delivering all 850Nm oftorque to all four wheels without interruption. And faced with deep snow, sandor the need to ford streams, Cullinan delivers the deepest wading depth of any super-luxurySUV at 540mm thanks to its highest ride height.
At this time, the driver can skillfully control the off-road setting of Rolls-Royce Cullinan to ride on various roads, whether it is bumpy track, gravel road, wet grass, mud road, snow or sand, and all four wheels can continuously output 850 Nm of torque. With the 540mm ground clearance unmatched by any other ultra-luxury SUV, Rolls-Royce Cullinan can easily conquer snow, desert or cross rapids.
Designing a force of nature
The natural and fluent posture of the king
“At this point in the historyof automotive design, SUVs have become homogenous and ubiquitous,” commentsGiles Taylor, Director of Design, Rolls-Royce Motor Cars. “The label SUV is nowapplied to anything with a two-box silhouette and the least suggestion of goingoff tarmac. We envisioned an authentic, three-box all-terrain high-bodied carwith a convention-challenging design and absolute capability that would satisfythe adventurous urges of our clients.”
"Since the evolution of automobile design, the homogenization and stylization of SUV have become very obvious," said Giles Taylor, design director of Rolls-Royce Automobile Co., Ltd. "Now, any hatchback model that can drive off the road seems to be called SUV. And we want to make a pure all-terrain high-body model, which has a breakthrough traditional design and can satisfy customers’ strong desire for adventure. "
Working with the Architectureof Luxury, Taylor and his team designed the car he knew would meet
expectations. Iconicdesign, proper Rolls-Royce proportions inside and out, and uncompromised levelsof luxury.
On the basis of luxury architecture, Taylor and her design team created a work that can meet customers’ expectations — — The brand-new model has the iconic design of Rolls-Royce cars. The perfect Rolls-Royce proportion is from the inside out, and the ultimate luxury level is uncompromising.
"One of the firstbenefits of the Architecture of Luxury to the design of Cullinan was theability to place the wheels and create a unique roofline silho uette that wouldgive Cullinan an immediate sense of Rolls-Royce pedigree,” comments Taylor. “Thisgave Cullinan the commanding stance of a warrior, immediately communicating itsstrength and power, whilst at the very same time allows effortless entry andexit from the rear cabin."
"When designing Cullinan, I found that the first advantage of using luxury architecture is that the wheels can be laid out completely according to my own ideas, so that I can design a unique roof shape, which reflects the excellent inheritance of Rolls-Royce cars," Taylor said. "This gives Cullinan the majesty of the God of War and shows the beauty of output and strength all the time. At the same time, the entry and exit of the rear seats is free and effortless. "
This strength and power areimmediately apparent from the face of Cullinan. Key features such as lights andair intakes are deep set into the bodywork, whilst strong vertical andhorizontal lines create a powerful visage, with the prominent brow of a Saxonwarrior created by the line that runs across the top of the pantheon grille and‘ eyebrow’ -like daytime running lights. This approach lends a toughness ofexpression to the front of Cullinan.
The beauty of Rolls-Royce Cullinan’s strength can be seen from his face. Key features such as headlights and air intake grille are deeply integrated into the overall design of the car body, and the vertical and horizontal lines make Rolls-Royce Cullinan visually full of power. Above the Parthenon-style air intake grille and the eyebrow-shaped daytime running lights, a horizontal line runs through it, showing the aggressive bearing of Saxon warriors. The whole front face gives people a sense of dignity.
Thegrille is created from hand-polished stainless steel, but for Cullinan it is setslightly proud of the surrounding bodywork that pushes it up and forward. The Rolls-Royce badge andSpirit of Ecstasy ride si gnificantly above the line of the wing, giving them aunique vantage point.
The air intake grille is still made of hand-polished stainless steel. Cullinan is different from other Rolls-Royce models. By shaping the body, the air intake grille is pushed up and forward, so that the Rolls-Royce logo and the goddess of celebration stand proudly at the front of the car, showing the king’s demeanor.
Away from the face ofCullinan the vertical lines that run from the A-pillars down along the raisedbonnet edge, down the side of the grille and into the metal skid plate belowemphasise the height of the car and its dominant character.
Crossing the front face of Rolls-Royce Cullinan, the longitudinal lines extend downward from the A-pillar to the edge of the engine hood, and are further connected to the metal anti-collision skateboard below through the air intake grille, which highlights the body height of Rolls-Royce Cullinan and its momentum of dominating the world.
From the side, thepurposefulness of Cullinan is clear. There is an uncompromising sheerness ofthe typical Rolls-Royce long bonnet profile, with the bonnet itself seen to beset higher than the wings of the car to communicate greater toughness.
Viewed from the side, the characteristics of Rolls-Royce Cullinan are vividly displayed. Rolls-Royce’s iconic long engine compartment cover is higher than the side wing of the car body, which makes Rolls-Royce Cullinan visually more powerful.
The line then rises quicklyon the A-pillar to resolve in an ultimate height for Cullinan of 1,836mm, aheight accentuated by the glass to metal ratio as seen from the side. From justover the B-pillar, the roofline becomes quite fast and drops away to the evenfaster rear glass which resolves in an elegantly protruding boot lid thatreminds one of the D-Back Rolls-Royces of the 1930’ s, some of the last of themarque to still carry their owner’ s luggage on a shelf outside the car.
As the line quickly rises to the A-pillar, it shows the unprecedented body height of Rolls-Royce Cullinan of 1,836 mm.. The ratio of glass to metal on the side of the car body further strengthens the visual sense of the high car body. Starting from the B-pillar, the roof lines become smoother, and when reaching the rear windshield, the lines go faster and fall rapidly, which outlines the elegant luggage compartment cover and pays tribute to the D-Back design of Rolls-Royce cars in the 1930s. This design represents the last generation of Rolls-Royce cars with external luggage racks.
Taylor’ s famous rotatingline then takes the eye back towards the front of Cullinan as it shoots forwardthrough the 22-inch wheel hubs to give it a beautiful b alance, whilst the depthof the side profile is optically broken up by a most authentic and honest pieceof metal, like a Saxon spear, that flies down the lower door surface and givesthe whole side of the car a beautiful sense of tension.
Taylor’s iconic rotating lines bring the line of sight back to the front of Rolls-Royce Cullinan. It extends forward to the 22-inch wheel hub, giving the body a very harmonious proportion. The visual coherence of the side is broken by a metal strip like a Saxon spear. This downward-extending metal trim makes the whole body wing full of attractive tension.
The rear view of Cullinancontinues the theme of functionality, with the design reduced to a functionalbaseline. Any jewellery is subdued. So for instance, the Rolls-Royce badgestands on its own smaller plinth separate and above a thin metal finisher overthe number plate housing. The design theme for the r ear lights also remainssimple as two narrow upright units house all the lights and are minimallyadorned by thin narrow strips of jewellery at their cen tre. A final mark offunctionality are the exposed metal exhaust pipes and skid plate, bothreminding one of Cullinan’ s power and ability.
The tail design has been simplified to serve only the function, and the bling decoration has receded. For example, the Rolls-Royce logo is located on a separate base of a small metal strip above the number plate. The design of the taillights also maintains a simple style, with two sets of vertical thin light strips and a very narrow decorative strip in the middle. The other two functional designs of Rolls-Royce Cullinan are exposed metal exhaust pipe and anti-collision skateboard, which show the power and performance of Rolls-Royce Cullinan.
Inside, the cabin of Cullinancombines authentic Rolls-Royce luxury with simple, symmetrical functionality toexpress the car’ s inherent strength. Whether the fascia and centre stack of thedashboard or the arm rests on the doors, structural horizontal and verticalelements underpin the interior design.
The interior of Rolls-Royce Cullinan combines the luxury of pure Rolls-Royce cars with the beauty of simple and symmetrical functions, showing its inherent strength: whether it is the panel and central structure of the instrument panel, the armrest on the door or the design structure distributed horizontally and vertically.
The centre stack is framedby hand-finished metal pillars that bridge the upper fascia and middle console,giving it a sense of robustness, whilst also suspending the horizontal elementsof the fascia to give a more commanding feel.
The frame of the central control panel is wrapped by hand-polished metal strips, which not only connects the upper dashboard with the middle console, but also increases the sense of control by accommodating the horizontal design elements on the dashboard.
The upper fascia is clad ina newly developed contemporary ‘ Box Grain’ black leather – a durable and waterresistant boarded leather similar to that used in Italian high-end luggage andhandbag design. It gives the fascia a sense of width a s it runs across itsupper segment, allowing the jewellery-like elements of clock and air vents tostand out beautifully.
The upper dashboard is wrapped in a newly developed modern "checkered grain" black leather, which is durable, waterproof and polished leather, similar to the leather used in Italy’s top luxury luggage. Black makes the dashboard that runs through the whole upper space more stretched, and it is decorated with jewel-like clocks, air conditioning outlets and other devices.
Finally, the seats inCullinan have a bold, confident character, showcasing Rolls-Royce quality andcraftsmanship. Designed to suit the more casual and dynamic quality ofCullinan, they feature a simple but modern horseshoe graphic which emphasisesthe supportive bolsters of the seat. These new seats also showcaseRolls-Royce’ s mastery of leather craft as this entire backrest panel has beencrafted from a single piece of leather to pick out a highly three-dimensionalsurface.
The seat design is bold and confident, showing the quality and technology of Rolls-Royce cars. In line with Rolls-Royce Cullinan’s casual and dynamic temperament, its seat adopts a simple and modern horseshoe pattern, emphasizing the support of the seat. The whole chair back is carefully shaped by a whole piece of leather, creating a very three-dimensional surface, which once again fully reflects the exquisite leather technology of Rolls-Royce cars.
All areas throughout theinterior that are now heated include the front door armrests, front centreconsole lid, lower C-Pillar, rear side armrests and rear centre armrest.
There are heating systems everywhere in the south locomotive cabin of Curry, and the heatable areas include the front armrest, the front center armrest cover, the bottom of C-pillar, the rear seat armrest and the rear center armrest.
One life, many lifestyles
A lifetime of heaven and earth, a realm of all things.
Driving to your remotelocation is simply the first part of the adventure in a Rolls-Royce Cullinan. Furtherenjoyment awaits in the shape of a Rolls-Royce Recreation Module.
Driving far away is just the beginning of the adventure of driving Rolls-Royce Cullinan. Rolls-Royce exclusive leisure travel kit box has a more exciting experience waiting to be opened.
Fly fishing, photography,rock climbing, snowboarding, parascending, kite boarding, base jumping, volcanoboarding or simply sitting and taking in the view, anything is possible thanksto the Rolls-Royce Bespoke Collective. Easily slotted and plugged into the bootof Cullinan, each Recreation Module contains a motorised drawer housing theequipment and paraphernalia specific to each Cullinan owner’ s pursuits. Whenthe owner is ready to play, it presents itself.
Fishing, photography, rock climbing, snowboarding, paragliding, kite skateboarding, skydiving, volcano skateboarding, or simply sightseeing … … Any leisure way that car owners can think of can be realized in the hands of Rolls-Royce Bespoke Haute Couture Team. These movable appliances can be conveniently stored in the leisure kit box and put in the luggage compartment of Rolls-Royce Cullinan.